PlayBook - Product Management, Decentralized Coins/Networks, NFT'S & innovation
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Stop counting user clicks! While 1 click buy & 3 click navigation has a true value to our users, remember they are only thumb rules. Use your data!

link to the article:
https://www.nngroup.com/articles/3-click-rule/

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#product #productmanagers #cx #ux #userflows #inspiration #customerexperience #design #playbook

source: Nielsen Norman Group
Google's official mission is “to organize the world’s information and make it universally accessible and useful.” Now they will help you to do exactly that with your data!

Link to the article:
https://medium.com/google-design/redefining-data-visualization-at-google-9bdcf2e447c6

Link to the data material design:
https://material.io/design/communication/data-visualization.html#

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#product #productmanagers #cx #ux #userflows #inspiration #design #playbook Google

source:Google
Brand innovation & experimentation –#81d8d0 is the designer's way to say tiffany blue. Tiffany is the only company that I know that has a color named after her… @ 2015-2017 Tiffany & Co. had a few tough years. So they had to re-invent themselves – they opened a coffee shop with… breakfast @ tiffany's (at least…), started to save the wildlife foundation that 100% of the money goes to a foundation and much more…

see the video for inspiration.
https://www.fastcompany.com/video/millennials-are-redefining-the-luxury-market-heres-how-tiffanys-is-trying-to-keep-up/IZqEj2aF?jwsource=cl

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#product #productmanagers #cx #ux #userflows #inspiration #design #playbook #customerexperience #growth

source Fast Company
Design Thinking for Blockchains. A method for exploring decentralization opportunities. A great read to start your way in planning blockchain system + a free download in the article!

https://medium.com/patara/design-thinking-for-blockchains-ded1d6cabe53

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#product #productmanagers #cx #ux #userflows #inspiration #design #playbook #customerexperience #growth #blockchain

Source: Patara Labs
Aaaand we're back!

Netflix, Hulu, Amazon prime video,iTunes and soon Disney plus. The competition on our content never been so intense. How do you know how to choose? What is the right content provider for you? If you take all their products, all their original content & streaming quality. It's all comes down to content discovery. Here's an interesting case study on Netflix & how it could be better. Share your thoughts about your content provider & content discovery on our facebook page.

https://uxdesign.cc/netflix-discovery-experience-a-ux-ui-case-study-7bcd12f74db1

join the discussion on facebook - https://www.facebook.com/pmuxinnovation/posts/670680400111961 Want to get our posts directly to your phone? Join our Telegram channel https://www.t.me/pminnovation or send us a message via WhatsApp to +972523888570 to join out WhatsApp Broadcast posts.

#product #productmanagers #cx #ux #userflows #inspiration #design #playbook #customerexperience #growth Amazon.com DisneyChannel

Source: UX Collective
Stop ignoring TicTok!!! One of the most important things in a growth plan for a product is getting maximum exposure as you can. So, what is TicTok?
1- The platform audience is teenagers, 800M+ users throughout the world. 2018 first place in downloads (more than Facebook, YouTube & Instagram on iOS platform)
2- More than 75 languages & appeal to 150 markets. hashtags like #ukfashion have more than 618M views!
3- The industry is starting to get into the platform – at the end of 2018 jimmy Fallon & tony hock joined the platform.
4- A new social platform that combines the ability to create a community with features somewhere between Facebook & Instagram.
5- They perched musical.ly, strikers & effects creators can get into WeChat the one app that rules it all!

Be an early adapter! Be smart and get the exposure you need! I truly believe it’s the new Facebook… download the app and play with it…So how can you adjust your strategy to get the exposure at TictTok? let's talk ⬇️

https://www.tiktok.com/en/

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#product #productmanagers #cx #ux #userflows #inspiration #design #playbook #customerexperience #growth
Pass the Triangle! We all know that today's customers (the x, millennials & z generations) are not loyal to brands. So, can the brands be generic? Check out this bold move from Doritos. They are basically saying you know how we are and what is the product. Whenever you are going to see a triangle -you will think about it... Powerful move – move – they have stripped their web site from – what was that word? tell me if you saw a triangle and started to feel hungry.

https://www.doritos.com

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#product #productmanagers #cx #ux #userflows #inspiration #design #playbook #customerexperience #growth דוריטוס- העמוד הרשמי #logo_goes_here
Meet Unskippable Labs! Google's experimentation team. they run usability tests for brands on products without panels or focus groups. They run their tests only on live platforms. they create a strong connection between data & creativity.
See the link below for more information and see the 3 bullets you can take to your everyday work.

Unskippable labs approach:
https://www.thinkwithgoogle.com/advertising-channels/video/video-tests-and-experiments/

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#product #productmanagers #cx #ux #userflows #inspiration #design #playbook #customerexperience #growth
China! Your product needs to be there… It's a big market with a few dominant players. Western companies are not able to adapt to the Chinese stet of mind. Alibaba & Tencent are two giants that reshaping the game for us. Facebook, Amazon and such are taking notes and following their footsteps. And why not? Alibaba (and Tencent) is eBay combined with Google, PayPal, Groupon, WhatsApp and Amazon on steroids. They even invented holidays! Read more on those two giants…

https://richtopia.com/companies/alibaba-vs-tencent-lessons-two-prolific-chinese-companies

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#product #productmanagers #cx #ux #userflows #inspiration #design #playbook #customerexperience #growth Alibaba.com Tencent 腾讯

Source: richtopia.com
After the last post, that shows how content makes brands look like influential brands. I thought about showing how you can produce meaningful content. Storytelling. That's why I found a very nice move that the KLM airline made. Through it, I will show to you the 5 practical steps to create meaningful content for customers.

https://www.iflymagazine.com/en/magazines/september-2019/klm-centennial

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#product #productmanagers #cx #ux #userflows #inspiration #design #playbook #customerexperience #growth Air France–KLM
Please start paying attention to your partners on the journey!

Collaboration is nice but why we are really doing it? I heard a ted talk about the difference between getting attention and giving attention. It makes me think about the way we work, about the fact that product & designers need to know how to code (on a basic level). how designers & developers need to know how to write specifications like the product. the developers & the product need to know how to design and create beautiful wireframes.

Each year we're getting closer as teams. I think I wrote it here in the past in the near future we will be full-stack products/designers/developers. We will create new rolls. it's better for the product but even better for our creativity. I hope you'll get inspired by this ted talk as I was.

https://www.ted.com/talks/joseph_gordon_levitt_how_craving_attention_makes_you_less_creative

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#product #productmanagers #cx #ux #userflows #inspiration #design #playbook #customerexperience #growth Joseph Gordon-Levitt

Source: TED