​R2D3 is an experiment in expressing statistical thinking with interactive design.
A beautiful project that teaches you about machine learning.
A VISUAL INTRODUCTION TO MACHINE LEARNING
• Part 1: A Decision Tree
• Part 2: Bias and Variance
Enjoy.

http://www.r2d3.us/

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Source:R2D2

​human-centered AI. It is less important to create a strict definition of AI than to understand the human impact of decision-making technologies. It is the boundary between humans and algorithms in which the highest value is created, not within the algorithm itself. What do you think?
https://linguafranca.standardnotation.ai/handbook

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Source: Lingua Franca - A Design Language for Human-Centered AI

​Data visualization is a major part of designing & planning your product. Data-heavy applications: How to design perfect charts.
A great article that can give your product the edge he needs.
https://uxplanet.org/data-heavy-applications-how-to-design-perfect-charts-c0c893fef6de



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Source: Miroslava Jovicic UX Lead

​RPA stands for Robotic Process Automation. So… what is RPA? What are the benefits/risks? you can read all about it just press the link!

https://ungoti.com/blog/what-is-rpa/?fbclid=IwAR14V5ssvMy_FP2F317ns_LgV7M8WAU6asQarMezyQqWpEJjBhMFm-_Y7wM


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Source: ungoti

​How do the best design performers increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts? Read about The business value of design

https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/the-business-value-of-design?fbclid=IwAR0fXQGekN5qnqta-GddD8FgzSnkRuHuE1FfcwSGWSP8GhwPatwj7CsyCFk

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Source: McKinsey & Company

​We’re often forced to cut corners in tech, as we deliver innovation at break-neck speeds, and that’s fine, so long as it’s measured and managed. What’s not fine, is when tech debt is accrued without intention; because this happens when there isn’t a shared understanding of how the product will be built, and tech debt usually arises outside the control of the tech team. read all about tech debt & product...

https://www.productmanagementtoday.com/?open-article-id=12995894&article-title=decisions--debt--and-other-dilemmas-by-janna-bastow&blog-domain=mindtheproduct.com&blog-title=mind-the-product-

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Source: mind the product

​Pixar’s Rules of Storytelling Applied to Product Managers & UX Designers. A great article that reminds me why I loved creativity.inc the story behind Pixar stories.

https://medium.com/galvanize/pixars-rules-of-storytelling-applied-to-product-managers-ux-designers-420cec0a18a6

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Source: Shahed Khalili

​As AR becomes more and more popular, lots of people would like to know more about this technology. By reading this article you will be able to find, and understand, all of the necessary information about how this technology works, different types of AR experiences, how to start developing your own AR apps and experiences, what are the use cases of AR, the devices that support Augmented and Mixed Reality, and examples of the best projects with Augmented Reality.

https://catchar.io/blog/what-is-augmented-reality

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Source: catchar.io

​One word to describe Tik Tok – Escapism! Facebook is loaded with advertising, Linkedin is more business-oriented Instagram is now been adopted by moms and grandmothers and Tik Tok is the only place now for kids – with loud music dancing and no one takes himself too serious. Even the brands… so is Tik Tok is right for you? I say yes. Here is something to read about it with bonus a guide on how to start.
https://dmexco.com/stories/tiktok-marketing-heres-how-to-use-the-video-app-for-your-business/
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Source: dmexco.com

​UXR – user research as a product. the "Who" question is all about the fit, the problem we are trying to solve, the market, the actual users who will adopt our final output.
The "Who" is where UXR comes in. UXR is the quintessential tool that we must use to offset this risk. Conducting proper user research and extracting insights that will assist product management, are indispensable activities. Of course, additional data from market research, insights from collate customer feedback and objective SMEs and thought leaders can complement it.
https://www.bostonproducts.org/blog/user-research-an-essential-foundation-of-a-product-strategy

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Source: bpma

​John Cutler is a Product Evangelist at Amplitude who helps product teams to become happier and more effective. Here, in his 2020 MTP Engage Manchester talk, he explains how we must all embrace ‘the beautiful mess’ and learn to navigate change in order to be more successful.
Watch the video to see his talk in full. Or read on for an overview of his key points:
• Product is hard everywhere
• Change is always experimental
• Be a popcorn person, not a ‘certain-way’ person
• Embrace “the beautiful mess”
https://www.productmanagementtoday.com/edition/daily-marketing-roadmap-2020-02-21?open-article-id=13054149&article-title=the-beautiful-mess-by-john-cutler&blog-domain=mindtheproduct.com&blog-title=mind-the-product-

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Source: mind the product

​Case study – streaming services.
Consumers have found their video consumption groove, evidenced by three key trends:
1. Cord-cutting has slowed—consumers who still have pay-TV recognize that it fulfills a need in their video service portfolio.
2. Once a revolutionary shift, streaming has become commonplace—90% of consumers are watching video content over the internet.
3. Consumers have seemingly settled into their video service portfolios, having curated a selection of services that meets their content needs.
The question for consumers is no longer “How do I watch?”, but “What do I keep and what do I cut?” Services that don’t provide their audience with a clear value proposition and a seamless user experience run a real risk of attrition in the future.
https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/consumer-video-streaming-behavior.html

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Source: pwc

​D2C – direct to customer. Cut the middle man!
DTC brands are characterized by their intense customer focus. In the interview, Jeff Raider explains the idea behind the founding of Harry’s (shaving tools) and Warby Parker (eyewear): one key aspect was using his own experience as a customer as a springboard. Accordingly, the products and services have to appeal at a personal level and meet real needs.
But how can this principle be translated into a successful business concept and what do start-ups interested in the DTC market have to know? DTC pioneers Professor David Bell and Jeff Raider share interesting insights into one of today’s biggest e-commerce trends.
Other topics include:
• How the DTC landscape is changing
• Whether DTC represents a threat or opportunity for traditional companies
• The role Amazon plays for DTC brands
• The extent to which it makes sense to pursue an omnichannel strategy
• The biggest pitfalls for DTC start-ups
Enjoy the audio!
https://dmexco.com/podcast/direct-to-consumer-jeff-raider-and-david-bell-on-the-future-of-dtc-brands/

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Source: dmexco.com

​“They happen to sell products, but they are a data company,” James Thomson, one of the former executives@ amazon.
a must to read article on amazon as a data company that explains Why Amazon knows
so much about you
https://www.bbc.co.uk/news/extra/CLQYZENMBI/amazon-data#group-Ideas-8a30mD9NHq

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Source: Leo Kelion

​define a product manager as driving the vision, strategy, design, and execution of their product. Each of these four dimensions has specific responsibilities as well as skills needed to be great at it.

It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.
Learn all about The Top 10 Deliverables of Product Managers
https://www.sachinrekhi.com/top-10-deliverables-of-product-managers
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Source: sachinrekhi.com

​Applying gamification techniques and behavioral design principles — a UX case study

https://uxdesign.cc/applying-gamification-techniques-and-behavioral-design-principles-a-ux-case-study-2399cd02209c

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Source: irina nik

​Google Ventures Startup Lab | What is Lean Product Management? Dan Olsen, a startup veteran and leading PM voice, discusses how to apply Lean Startup principles as a product person. Dan covers best practices in understanding customer needs, prioritization, UX design, user testing, and analytics that can be used to optimize your product.
https://youtu.be/mIBccpqUcgY
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Source: GV

​Free trial or freemium? Try-before-you-buy is a here-to-stay feature of B2B software. Today’s buyers expect to be able to get hands-on experience before they make a purchase decision. Companies that choose to opt out of offering a free trial reveal their biggest vulnerability: the fear that their product might not be up to the task of earning paying customers on its own merit.
https://www.productled.org/blog/qordoba-launch-successful-free-trial
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Source: may habib

​Google's new podcast is live! Think With Google started a new podcast with all of their great insights. We will add it to our podcasts feed for your future use.
https://www.thinkwithgoogle.com/marketing-resources/think-with-google-podcast/

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Source: think with google

Get the full 2020 product insights report. We have for you the 5 highlights but there is so much more there.
https://insights.alphahq.com/2020
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Source: alpha