​D2C – direct to customer. Cut the middle man!
DTC brands are characterized by their intense customer focus. In the interview, Jeff Raider explains the idea behind the founding of Harry’s (shaving tools) and Warby Parker (eyewear): one key aspect was using his own experience as a customer as a springboard. Accordingly, the products and services have to appeal at a personal level and meet real needs.
But how can this principle be translated into a successful business concept and what do start-ups interested in the DTC market have to know? DTC pioneers Professor David Bell and Jeff Raider share interesting insights into one of today’s biggest e-commerce trends.
Other topics include:
• How the DTC landscape is changing
• Whether DTC represents a threat or opportunity for traditional companies
• The role Amazon plays for DTC brands
• The extent to which it makes sense to pursue an omnichannel strategy
• The biggest pitfalls for DTC start-ups
Enjoy the audio!
https://dmexco.com/podcast/direct-to-consumer-jeff-raider-and-david-bell-on-the-future-of-dtc-brands/

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Source: dmexco.com

​Just stop and overthink everything... Do what you want and learn from your failures.

"Product management is about taking in gobs of information, synthesizing it, forming a point of view, and getting people excited to make the point of view better based on what they know." - Rachel A.
Couldn’t agree more!
Product in Practice: How One Product Manager Innovates in Big Companies
https://www.producttalk.org/2019/09/big-company-innovation/
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Source: product talk

​“They happen to sell products, but they are a data company,” James Thomson, one of the former executives@ amazon.
a must to read article on amazon as a data company that explains Why Amazon knows
so much about you
https://www.bbc.co.uk/news/extra/CLQYZENMBI/amazon-data#group-Ideas-8a30mD9NHq

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Source: Leo Kelion

​define a product manager as driving the vision, strategy, design, and execution of their product. Each of these four dimensions has specific responsibilities as well as skills needed to be great at it.

It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.
Learn all about The Top 10 Deliverables of Product Managers
https://www.sachinrekhi.com/top-10-deliverables-of-product-managers
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Source: sachinrekhi.com

​Applying gamification techniques and behavioral design principles — a UX case study

https://uxdesign.cc/applying-gamification-techniques-and-behavioral-design-principles-a-ux-case-study-2399cd02209c

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Source: irina nik

​Google Ventures Startup Lab | What is Lean Product Management? Dan Olsen, a startup veteran and leading PM voice, discusses how to apply Lean Startup principles as a product person. Dan covers best practices in understanding customer needs, prioritization, UX design, user testing, and analytics that can be used to optimize your product.
https://youtu.be/mIBccpqUcgY
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Source: GV

​Free trial or freemium? Try-before-you-buy is a here-to-stay feature of B2B software. Today’s buyers expect to be able to get hands-on experience before they make a purchase decision. Companies that choose to opt out of offering a free trial reveal their biggest vulnerability: the fear that their product might not be up to the task of earning paying customers on its own merit.
https://www.productled.org/blog/qordoba-launch-successful-free-trial
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Source: may habib

​Google's new podcast is live! Think With Google started a new podcast with all of their great insights. We will add it to our podcasts feed for your future use.
https://www.thinkwithgoogle.com/marketing-resources/think-with-google-podcast/

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Source: think with google

Get the full 2020 product insights report. We have for you the 5 highlights but there is so much more there.
https://insights.alphahq.com/2020
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Source: alpha

let's talk about web 3.0. There's been a lot of talk, debate, and discussion about what is centralized and what is not centralized lately, especially @ TikTok & among social media influencers. There's also a lot of discussion and debate around web 3.0, or should we even use that word at all? Some find it disingenuous to describe what's happening in the future or what's happening right now. When people have these debates, they're not talking in the same language with one another because there's this weird expectation that for something to be decentralized, it has to be perfectly decentralized. Or if it's web 3.0, then no centralization should be touching it whatsoever. I'm afraid I have to disagree with that take. I think that web 3.0 and decentralization are both spectrums as a noun and a journey as a verb. There's no such thing as a technology that's perfectly web 3.0 or perfectly decentralized. And there never will be. They just described development toward those principles.

Let's talk about de-so.
Decentralize social networks. Imagen a place where you're logged in with your wallet. have a choice: post button or a mint and post button. Imagen a place that you choose to give your content to the platform or post on the platform content that you are the owner of the content. You get 95% of the revenue when you sell the post and give 5 % to the platform. We won't get commercials when we offer 5 % to the platform from selling our content. The whole ecosystem will change when a new and decentralized social network appears.
now stop imagining and start building the next social platform.

Let's make some sance in this mess:
Decentralized VS. Real World Terminology
NFT = Shares
Projects = Companies
Creators = Founders
DAO = Managment
Collectors = Shareholders
JPG = Stock Certificate
Royalties = Revenue
Tokens = Dividends
Utility = Product
Community = Market