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Case study – streaming services.
Consumers have found their video consumption groove, evidenced by three key trends:
1. Cord-cutting has slowed—consumers who still have pay-TV recognize that it fulfills a need in their video service portfolio.
2. Once a revolutionary shift, streaming has become commonplace—90% of consumers are watching video content over the internet.
3. Consumers have seemingly settled into their video service portfolios, having curated a selection of services that meets their content needs.
The question for consumers is no longer “How do I watch?”, but “What do I keep and what do I cut?” Services that don’t provide their audience with a clear value proposition and a seamless user experience run a real risk of attrition in the future.
https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/consumer-video-streaming-behavior.html
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#product #productmanagers #cx #ux #userflows #inspiration #AI #playbook #customerexperience #growth #ml #machinelearning #rpa #AR #VR #AugmentedReality #virtualreality #2020resolutions #marketing #digitalmarketing #career #consumerbehavior #teachersandschoolemployees #cloudcomputing #publishing #india #venturecapital #engineering
Source: pwc
Consumers have found their video consumption groove, evidenced by three key trends:
1. Cord-cutting has slowed—consumers who still have pay-TV recognize that it fulfills a need in their video service portfolio.
2. Once a revolutionary shift, streaming has become commonplace—90% of consumers are watching video content over the internet.
3. Consumers have seemingly settled into their video service portfolios, having curated a selection of services that meets their content needs.
The question for consumers is no longer “How do I watch?”, but “What do I keep and what do I cut?” Services that don’t provide their audience with a clear value proposition and a seamless user experience run a real risk of attrition in the future.
https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/consumer-video-streaming-behavior.html
Read, watch or listen.
Read 📓
https://www.t.me/PlayBookGroup
Watch 🎬
https://www.t.me/joinchat/Ifj_902fEQKSY-KX96XR_Q
Listen 🎧
https://www.t.me/joinchat/Ifj_90j4XntBBjo5gWB8ZQ
Want to get our posts directly to your phone?
Join our Telegram channel
https://www.t.me/pminnovation
join our WhatsApp Broadcast posts.
send us a message via WhatsApp to +972523888570
#product #productmanagers #cx #ux #userflows #inspiration #AI #playbook #customerexperience #growth #ml #machinelearning #rpa #AR #VR #AugmentedReality #virtualreality #2020resolutions #marketing #digitalmarketing #career #consumerbehavior #teachersandschoolemployees #cloudcomputing #publishing #india #venturecapital #engineering
Source: pwc
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And today… How to write A KILLER case study!
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