Case study – streaming services.
Consumers have found their video consumption groove, evidenced by three key trends:
1. Cord-cutting has slowed—consumers who still have pay-TV recognize that it fulfills a need in their video service portfolio.
2. Once a revolutionary shift, streaming has become commonplace—90% of consumers are watching video content over the internet.
3. Consumers have seemingly settled into their video service portfolios, having curated a selection of services that meets their content needs.
The question for consumers is no longer “How do I watch?”, but “What do I keep and what do I cut?” Services that don’t provide their audience with a clear value proposition and a seamless user experience run a real risk of attrition in the future.
https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/consumer-video-streaming-behavior.html
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Source: pwc
Consumers have found their video consumption groove, evidenced by three key trends:
1. Cord-cutting has slowed—consumers who still have pay-TV recognize that it fulfills a need in their video service portfolio.
2. Once a revolutionary shift, streaming has become commonplace—90% of consumers are watching video content over the internet.
3. Consumers have seemingly settled into their video service portfolios, having curated a selection of services that meets their content needs.
The question for consumers is no longer “How do I watch?”, but “What do I keep and what do I cut?” Services that don’t provide their audience with a clear value proposition and a seamless user experience run a real risk of attrition in the future.
https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/consumer-video-streaming-behavior.html
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https://www.t.me/PlayBookGroup
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#product #productmanagers #cx #ux #userflows #inspiration #AI #playbook #customerexperience #growth #ml #machinelearning #rpa #AR #VR #AugmentedReality #virtualreality #2020resolutions #marketing #digitalmarketing #career #consumerbehavior #teachersandschoolemployees #cloudcomputing #publishing #india #venturecapital #engineering
Source: pwc
broadcasting exclusive post! only for our telegram & WhatsApp broadcasting channels.
And today… How to write A KILLER case study!
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Source: @uxsteven
And today… How to write A KILLER case study!
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Source: @uxsteven
D2C – direct to customer. Cut the middle man!
DTC brands are characterized by their intense customer focus. In the interview, Jeff Raider explains the idea behind the founding of Harry’s (shaving tools) and Warby Parker (eyewear): one key aspect was using his own experience as a customer as a springboard. Accordingly, the products and services have to appeal at a personal level and meet real needs.
But how can this principle be translated into a successful business concept and what do start-ups interested in the DTC market have to know? DTC pioneers Professor David Bell and Jeff Raider share interesting insights into one of today’s biggest e-commerce trends.
Other topics include:
• How the DTC landscape is changing
• Whether DTC represents a threat or opportunity for traditional companies
• The role Amazon plays for DTC brands
• The extent to which it makes sense to pursue an omnichannel strategy
• The biggest pitfalls for DTC start-ups
Enjoy the audio!
https://dmexco.com/podcast/direct-to-consumer-jeff-raider-and-david-bell-on-the-future-of-dtc-brands/
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Source: dmexco.com
DTC brands are characterized by their intense customer focus. In the interview, Jeff Raider explains the idea behind the founding of Harry’s (shaving tools) and Warby Parker (eyewear): one key aspect was using his own experience as a customer as a springboard. Accordingly, the products and services have to appeal at a personal level and meet real needs.
But how can this principle be translated into a successful business concept and what do start-ups interested in the DTC market have to know? DTC pioneers Professor David Bell and Jeff Raider share interesting insights into one of today’s biggest e-commerce trends.
Other topics include:
• How the DTC landscape is changing
• Whether DTC represents a threat or opportunity for traditional companies
• The role Amazon plays for DTC brands
• The extent to which it makes sense to pursue an omnichannel strategy
• The biggest pitfalls for DTC start-ups
Enjoy the audio!
https://dmexco.com/podcast/direct-to-consumer-jeff-raider-and-david-bell-on-the-future-of-dtc-brands/
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https://www.t.me/PlayBookGroup
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Source: dmexco.com
Just stop and overthink everything... Do what you want and learn from your failures.
"Product management is about taking in gobs of information, synthesizing it, forming a point of view, and getting people excited to make the point of view better based on what they know." - Rachel A.
Couldn’t agree more!
Product in Practice: How One Product Manager Innovates in Big Companies
https://www.producttalk.org/2019/09/big-company-innovation/
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Source: product talk
Couldn’t agree more!
Product in Practice: How One Product Manager Innovates in Big Companies
https://www.producttalk.org/2019/09/big-company-innovation/
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Source: product talk
Product Talk
Product in Practice: How One Product Manager Innovates in Big Companies - Product Talk
Have you heard? My new book Continuous Discovery Habits is now available. Get the product trio's guide to a structured and sustainable approach to continuous discovery. One of my goals […]
“They happen to sell products, but they are a data company,” James Thomson, one of the former executives@ amazon.
a must to read article on amazon as a data company that explains Why Amazon knows
so much about you
https://www.bbc.co.uk/news/extra/CLQYZENMBI/amazon-data#group-Ideas-8a30mD9NHq
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Source: Leo Kelion
a must to read article on amazon as a data company that explains Why Amazon knows
so much about you
https://www.bbc.co.uk/news/extra/CLQYZENMBI/amazon-data#group-Ideas-8a30mD9NHq
Read, watch or listen.
Read 📓
https://www.t.me/PlayBookGroup
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https://www.t.me/joinchat/Ifj_902fEQKSY-KX96XR_Q
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Source: Leo Kelion
define a product manager as driving the vision, strategy, design, and execution of their product. Each of these four dimensions has specific responsibilities as well as skills needed to be great at it.
It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.
Learn all about The Top 10 Deliverables of Product Managers
https://www.sachinrekhi.com/top-10-deliverables-of-product-managers
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Source: sachinrekhi.com
It's equally important for product managers to think about each of these four dimensions as having a concrete set of deliverables.
Learn all about The Top 10 Deliverables of Product Managers
https://www.sachinrekhi.com/top-10-deliverables-of-product-managers
Read, watch or listen.
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https://www.t.me/joinchat/Ifj_902fEQKSY-KX96XR_Q
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https://www.t.me/joinchat/Ifj_90j4XntBBjo5gWB8ZQ
Want to get our posts directly to your phone?
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#product #productmanagers #cx #ux #userflows #inspiration #AI #playbook #customerexperience #growth #ml #machinelearning #rpa #AR #VR #AugmentedReality #virtualreality #2020resolutions #marketing #digitalmarketing #career #consumerbehavior #teachersandschoolemployees #cloudcomputing #publishing #india #venturecapital #engineering
Source: sachinrekhi.com
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