​John Cutler is a Product Evangelist at Amplitude who helps product teams to become happier and more effective. Here, in his 2020 MTP Engage Manchester talk, he explains how we must all embrace ‘the beautiful mess’ and learn to navigate change in order to be more successful.
Watch the video to see his talk in full. Or read on for an overview of his key points:
• Product is hard everywhere
• Change is always experimental
• Be a popcorn person, not a ‘certain-way’ person
• Embrace “the beautiful mess”
https://www.productmanagementtoday.com/edition/daily-marketing-roadmap-2020-02-21?open-article-id=13054149&article-title=the-beautiful-mess-by-john-cutler&blog-domain=mindtheproduct.com&blog-title=mind-the-product-

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Source: mind the product

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Source: David talas

​Case study – streaming services.
Consumers have found their video consumption groove, evidenced by three key trends:
1. Cord-cutting has slowed—consumers who still have pay-TV recognize that it fulfills a need in their video service portfolio.
2. Once a revolutionary shift, streaming has become commonplace—90% of consumers are watching video content over the internet.
3. Consumers have seemingly settled into their video service portfolios, having curated a selection of services that meets their content needs.
The question for consumers is no longer “How do I watch?”, but “What do I keep and what do I cut?” Services that don’t provide their audience with a clear value proposition and a seamless user experience run a real risk of attrition in the future.
https://www.pwc.com/us/en/services/consulting/library/consumer-intelligence-series/consumer-video-streaming-behavior.html

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Source: pwc

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