To successfully retain your customer, you need to pay attention to certain things.

In this episode, Maple and Faustina continued with the conversation on customer retention strategies and tips on how business owners can retain their customers.

https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy80ZThjOGE1NC9wb2RjYXN0L3Jzcw/episode/OTE5YWVjYTAtZDhlOS00YjExLWE5MmYtZTk1NTRhNWQ0ZDM5?ep=14


#DoBusinessBetter

Comfort is at a crossroad.
Please advise her.

A job paying 500 thousand naira monthly
Or
A business whose revenue is an average of 1 million naira every month.


Which should she go for?

#DoBusinessBetter
#BuildYourBrandRight

After taking a course with us, this is what one of our student said 😊

"I had challenges in my business. I was struggling with my sales and marketing, but the class has exposed me to lots of things I don't know about my business and how I have been running at a loss because of bad negotiation..............
I am glad I took the course"

- @Lizzy Yaakor

You should come and take these lessons too. Don't wait till your business is in trouble.

#DoBusinessBetter
#BuildYourBrandRight

The end goal of structuring is getting your business to work for you through systems and processes.

You cannot desire to build a legacy business and refuse to deepen your roots in the soil of structure.

It won't work.

Building a structured business doesn't happen overnight but then you need sound knowledge to ensure you are doing it right.

From 21st to 23rd November 2022, we will be hosting the last cohort of STRUCTURE YOUR BUSINESS RIGHT course for this year.

You can register here: https://mba.mapemond.com/product/structure-your-business-right/

#DoBusinessBetter
#BuildYourBrandRight.

He asked for $60,000 and he got $600,000!

That's hard work, consistency and perseverance paying off!

Be consistent with what you're doing, the reward will be worth it!

#DoBusinessBetter

Your business does not have to be big for you to have structure, start from where you are with available resources, that is what will set you on track to becoming bigger.

If having formal contracts seem too farfetched for you, then capture the terms of business dealings via emails, SMS, etc to the client.
We advise you to create contract templates suitable for your own business, there are SME lawyers that can do it for you at pocket-friendly prices. Just get more serious with your business.

If you are not ready to have a functional board of directors, get some experienced and willing persons to volunteer as advisors - they serve as advisory board. That way you have people who keep you accountable and help you see beyond your sentiments and biases. And to show your own commitment, create some sort of benefit for them. It can be as little as a quarterly recharge voucher. Just get serious with your business.

Build a team, no matter how small. If you cannot afford to hire, engage interns but you must show good leadership abilities to attract and empower them with experiential knowledge. There are lots of idle young people seeking to volunteer at places where they can learn valuable skills. Engaging interns means you will need to have a structure in place - their tasks, work schedules, reporting lines, etc. Get serious with your business.

Many people fail at meeting their tax obligations because they are already enveloped by the struggle for survival, but if you are not thinking right about the business, you will keep finding excuses not to meet your tax obligations when the business is generating revenue. 
There are SME tax consultants that could guide you and also give you flexible rates.

Register your business as soon as possible, always issue receipts for transactions, keep records of sales, expenses, etc. And create official emails for communications. If you don't have a website domain yet, use your company name @gmail.com 

The more you think of your business as a company, the better organized you will become. Don't get stuck with hustle and self-employment. You can build that business into a company. The challenges of being an entrepreneur are already enormous, don't add the limitation of your thinking to it.

You can do it. It will take you time - years, actually, but with focus and consistency, you will get there.

It's already day 2 of the STRUCTURE YOUR BUSINESS RIGHT class, however, you can still get an online version:
https://mba.mapemond.com/product/structure-your-business-right/


#DoBusinessBetter
#BuildYourBrandRight

"If you need to water down your story to appeal to everyone, it will appeal to no one. The most effective stories match the world view of a tiny audience—and then that tiny audience spreads the story."
- Seth Godin


The power of your brand visibility is in your story.
Keep it original and authentic. Own your story and push your brand with it.

Use everything within your reach to project your story; your logo, your content, your designs your language and communication style, everything!
That is what brings YOUR OWN audience to you.

Nigerian businesses have amazing stories, but we hide our stories, we neglect it, we don't articulate it, we don't care about it, and we can see why we are not building enough amazing brands like the ones we always like to talk about abroad.


You can change that narrative by registering for the BRAND YOUR BUSINESS RIGHT course starting tomorrow, the 24th of November 2022 and applying all you will be taught.

To register:
https://mba.mapemond.com/product/brand-your-business-right/


We have what it takes to build amazing brands!

#DoBusinessBetter

"We don't do commercials because our target audience isn't sitting around watching tv"

- Lamborghini.

Your target audience/ market are people who your service/product is created for, who need them, and who are willing to pay for them.

The terms target audience and target market are the same, their difference only exists in their application.

It is called market when you are speaking in terms of your marketing and sales strategies.

While it is called audience when you are speaking in terms of your marketing communications.

Let's say,  a baby diaper brand wants to create marketing campaigns, who do you think their target audience should be?

University student?
Teenagers?
Nursing parents?

Some business owners make the mistake of thinking everybody is their customer.
It's not true, because even if you sell long life, there are people who won't buy.

So it's best to define who your target audience/ market are.

Age, occupation, income level, location, social class, gender, marital status,  etc are some factors you can use to define your target market.

For example, your target market/audience can be single females, business owners, aged 30 to 60years, who earn between N500k to N1million.

Defining your target market and audience will help shape your marketing campaigns and will ensure a good response rate.

If you have been marketing to everybody, this is a good time to define who your target audience are.

If you have identified them, you can share with us in the discussion group

#DoBusinessBetter
#BuildYourBrandRight

Hello Family,

I trust you have been well and enjoying the best of season.

So our poll verdict has been out and we have decided as follows:

1. A WhatsApp group has been created to enable conversations and quick responses to questions, sharing of insights, etc.

2. This Telegram channel will remain to serve as library for sharing and easier tracking of documents, files, links, etc.

If you would like to be a part of the WhatsApp group, please click https://chat.whatsapp.com/GdL1cThn0WJ0HRMMft6WhN

See you there!

Compliments of the season

Your Co-Traveler,
Mister Maple

The WhatsApp community is already growing.

Come onboard before the ship sails away...

Join here https://chat.whatsapp.com/GdL1cThn0WJ0HRMMft6WhN

#DoBusinessBetter

COME ONBOARD!

We are now 33 on the Whatsapp group and conversations are now underway...

Don't be miss out on the gist!

Join here https://chat.whatsapp.com/GdL1cThn0WJ0HRMMft6WhN

#DoBusinessBetter

Today I would love to do a voice note for us titled "2023 elections: perspectives for entrepreneurs"

If you would like a talk like that join the WhatsApp group right away
https://chat.whatsapp.com/GdL1cThn0WJ0HRMMft6WhN

#DoBusinessBetter

Good morning friends 🤗

We have just released two ebooks *IMPROVE YOUR NETWORK*

and *BUSINESS MINDSET* for free and the feedback has been super amazing...💃💃

Please don't miss out on this opportunity to learn new things and expand on what you already know.

*To gain access to these books, join the Mapemond Library👇 using this link*.
https://chat.whatsapp.com/LrRNwQfPYcmBQMIaoOi4p4


Note: Most of our content will be posted on Mapemond library group, in order to not miss out, please join now.

Hello everyone,

I hope this message finds you all doing well.

In case you've been wondering why you don't get to see us drop content as much as we used to, I'll tell you why...

We have a new WhatsApp group called 'MAPEMOND LIBRARY'.. that you will find interesting. In this group we share free books, insights and ideas. It's a very resourceful community for you as a business owner.

Being a business owner is not child's play...

Despite the various benefits as a member of the group, It's completely free to join!

Click this link to join now 👇
https://chat.whatsapp.com/LrRNwQfPYcmBQMIaoOi4p4


I hope to see you there soon.

Best regards.