Breastfeeding-friendly Tags for Hospitals

👉The Breastfeeding Promotion Network of India(BPNI) in collaboration with Association of Healthcare Providers of India (AHPI) has launched an accreditation programme called Baby Friendly Hospital Initiative (BFHI).

👉It is an accreditation programme that will enable hospitals to get a “breastfeeding-friendly” tag.

✅The certification process involves two stages:

✔️The first stage includes self-assessment by a hospital.

✔️Followed by an external assessment by an authorised appraiser who interviews doctors, nurses and patients as well as reviews different practices and training of staff.

👉The initiative is only for private hospitals and is based on the Ministry of Health and Family Welfare's MAA programme for government hospitals launched in 2016.

👉Initiative will help mothers identify “breastfeeding-friendly” hospitals before they give birth.

👉It is a worldwide programme of the World Health Organization and UNICEF, launched in 1992 in India.

👉It aims at improving the care of pregnant women, mothers and newborns at health facilities that provide maternity services for protecting, promoting and supporting breastfeeding.


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