Art of Co | Gui Perdrix
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Welcome to the group of passionate coliving professionals, expert community builders and fanatics of human connection

Animated by Gui Perdrix.

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Hello all 👋

Carlos wrote a great post on "verticals within coliving" - meaning, creating coliving spaces for people with similar interests. His argument can be summarized in these lines:

"Because targeting passion will guarantee that you have a robust like-minded community that will have your logo tattooed and then build your real estate empire on top of it—not the other way around."

I'm been myself hesitant to propose that model and thought that having shared values and/or behavior would be enough. But with time, I came to realize that there should be both: similar values, to ensure that people focus on the same behavioral principles, and similar (or complementary) interests, to ensure that people interact on a day-to-day around what lightens them up.

Which leads me to a similar article I wrote a few years back, asking the one and simple question: why isn’t there a Zumba of coliving?

It's amazing to see whenever coliving spaces turn into lifestyle brands, because they truly have the potential to be so. But in order to get there, they must truly align with the residents - and just interests or just values won't be enough.

PS: Are you vetting for similar interests? If yes, why?
And another thing for all coliving operators and tech lovers 🙌

Our friends at Conscious Coliving are doing a survey around "tech platforms and mobile apps" for coliving residents.

We've been talking about this a bit already. It's a big mess - no one knows what to use.

This is why we want to crate the "bible of coliving apps" - and would need your input!

Take part in this survey (2min) and contribute to identifying the apps that work for coliving 👉 www.consciouscoliving.com/coliving-apps-survey

Let's see what comes out, here 🙃
Hello all 👋

Today, a little news update on the media news around coliving... here is what we got:

1. The World Economic Forum writes about coliving and its benefits. This article is not anything breaking-news style and doesn't have many new information. The interesting part is rather that large institutions like WEF start proposing this topic as a solution for urban living, which will just make it more mainstream.

2. Forbes wrote about insurance for coliving residents. Two companies, Lemonade and Toggle, start to offer liability and renters insurance for coliving residents. I'm not sure how long these offers have come to be, but I'm sure that more insurance companies will follow the trend and that coliving operators will invest into getting insurances (maybe even on a mandatory basis) for their residents.

3. Starcity launched its newest report on how it pivoted during the pandemic, which processes it changed to accomodate health concerns, and how it dealt with landlords. While it's nicely promoted content, the two sections that can be of interest to you are the new security measures and how it's been dealing with landlords across the pandemic.

And now, a more intimate article...
I've spent the last 3 weeks in Guatemala at the Experience House, a one-month coliving retreat with 20 different "leaders" and creators, most of them from the startup, art and experience design world.

One of my fellow coliving brother, Alex Olshonsky, or rather called Olo, interviewed me recently on his podcast and wrote on his newsletter about the coliving phenomena.

Quick background about him: Olo is one of the most loving, sincere and growth-oriented people I know. During a long journey in the startup scene with senior positions at Twitter, Salesforce, Copper, and now VentureBeat, Olo overcame one of his funamental issues: addiction.

He's taken a radical life change, now becoming an ayuasca apprentice, masterming yoga to new levels (I've never had a better yoga teacher than him!) and truly focussing on how to live purely in interaction with our complex world.

When he wrote about coliving, I first recognized the alignment (or influence) of my own words on his philosophy:

"As Perdrix explains, coliving can be so much more than just a real estate endeavor—it should be an extension and optimization of the fundamental question: why do we even live in the first place?

Humans sharing the same space should be a byproduct of their intention—and not the other way around. Coliving primarily should be about helping people fulfill their needs, however big or small.
"

But the most interesting part is his comparison between coliving and polygamy, which is the practice of having multiple partners.

"I’m particularly excited about coliving on two fronts. For one, I find coliving offers many personal growth similarities that my dabbles into the world of polyamory offered: honesty, open communication, and clear boundaries. Coliving, like polyamory, is only transformative when everyone involved is willing to participate and get their hands dirty. Polyamory offers a wealth of philosophy that would benefit any type of relationship, monogamous or not.

In that same way, even if you just bought a single family home with no intention of ever coliving, you could benefit from learning about the art of coliving. A coliving conversation about personal covid protocols and boundaries might not be as triggering as a hearing about your partner’s latest sexual adventures, but the same principles apply.
"

Finally, he also made the bridge between his topic of fighting addition and how coliving can help build the bridge:

"Lastly, coliving has massive potential to help combat addiction. Addiction, at its root, is a disconnection from the Self, which leads to detachment from other humans. There’s a reason Sober Living houses, rehabs, and other programs offer closed containers. Yet, statistically, these halfway houses are not effective. Can a new approach to coliving, combined with Experiential Design, help solve this problem?"

Please go and check out his newsletter, it's worth every read: olo.substack.com/p/the-rise-of-coliving

And with that, have an awesome day everyone 💛
Yo yo yo!

How's it going everybody?

So, here is something truly interesting that happened 😮

Peter Levels from nomadlist (and few other projects), a well-known influencer in the digital nomad scene, created a Twitter thread on "why coliving is not profitable".

He explained how coliving needs to take into account the community management and the luxury of amenities, which makes it a high-end product and un-affordable for many.

According to him, coliving for short-term stay can not compete with AirBnb or Hotels (like Selina would be). And even in the case of Selina, his argument was that it's still heavily subsidized and in growth mode.
I really sat with it and decided to respond.

Which led me to google "how to reply on Twitter" and watch a 60s video on how to actually do it 😅

After figuring this technical part out, I created my first Twitter thread.

And the argument goes like this:

1/ He is making 3 main assumptions: that coliving is for short-term rental, that the price point should be affordable, and that coliving includes the same amoutn of private space than normal hotels.

2/ I then suggested that coliving economics can work if you play with these variables: for example, you can make it high-end pricing. But let's assume that we all want coliving to be affordable, then you can still play around with the two other variables, namely

A) making coliving long-term, whereby the ROI becomes higher (as there is less switching and acsquisition and onboarding costs) and whereby the community experience can be delegated to residents themselves according to the Systems Approach (see thmy blogpost on that)

and 😎 solving the problem on density in coliving, such as through pods (see my other article on that)

3/ At the end of the end, Peters is making a valid point: namely, that coliving economics is hard to figure out - that many operators failed, that others still struggle, and others remain in growth mode while being heavily VC funded. But coliving does make sense economically - just not in the short-term, high-end affordable model.
And, after another great conversation with my friend Anu around (another) bonfire yesterday, I came to realize that a coliving space which is optimized for personal growth should have three different ways on how residents spend their time:

1. Activities (the confrontation between worlds which creates growth in the first place)

2. Empty Space (free space in order to proceed to integration and allow oneself to feel what one didn't want to feel)

3. Sharing (the final stage of transmission to offer others the ability to join your personal growth path)

If one only focusses on the experience part, it can become way too heavy for residents to handle. Or, if one focusses only on personal space, then no growth will occur.

From my personal experience, very few coliving spaces actually create intentional time to share our individual experiences to one another. This is something that could definitely be implemented more in coliving environments to develop more compassion, understanding and alignment

And a final thought about why confrontation is necessary:

Growth is not about introspection, it's about running on a different frameworks. It's about shifting in perspective or entering a stage of emergency, as described in systems theory. That can sometimes happen by introspection, but not always - we often have the same thoughts again and again, without having breakthroughs. The question then becomes how to get breakthroughts - and the answer lies in finding new ways to deal with an already existing tension: whether talkign to someone, reading something new, writing and talking outloud, joining a mastermind, going on a state-altered experience - these are experiences that are most likely to shift your perspective pattens.

That's it for today! 🔥
Quick note to all of you:

I'm going to talk at the IRECMS conference, the International Real Estate Community Management Summit, on the topic of Community Management in Coliving Spaces.

This talk will be more focussed on the operations to set in place for community management (or facilitation) and be very practical for building owners/operators.

Among others we will tackle:

→ how community managers contribute to the coliving experience

→ the main difference between coliving and other shared living spaces

→ how to curate a community from the ground up while remaining inclusive

Also, you can ask me any questions you have in the comments beforehand and please contribute to the event while you're there!

Link for registration in the comments is right here 👉 www.irecms.com/global

🔥🔥🔥
Hey'all!

My friend Anthony recently published a little list of coliving spaces -

https://nomadhacker.substack.com/p/colive

Highly recommend to read his newsletter btw, it's pretty cool!

Lists of coliving spaces pop up everywhere today. Yesterday only, I was talking to a friend of mine who wanted to create an aggregation platform.

I remember for myself that, two years back, having a list like this was super helpful. Which is why I published my Coliving Bible, which went a bit viral (and was the first "coup" in my name).

But now, I feel that these lists should become more specific. For example, a list just for nomadic coliving spaces would be fantastic!

The closest I came to was this project: www.coliving.community

Are you using any platform to source coliving spaces?
Just found this super intersting newsletter on coliving that my friend Cate sent me over:

https://collabhouse.substack.com/

Michael, the author, wrote some truly good pieces, including on coliving opportunities and liability. Highly recommend to read - this is actually true, golden content - and I'm curious where he's heading with this!
I just talked to someone who blew my mind. I won't share who it is yet, but this person will probably become a pillar within the shared living industry.

Here is what he shared with me that got my 200% attention:

"I realized that my happiness is tied to the quality of relationships I have."

And from there, he went on to describe why he wants to understand how space influences human behaviour, what oppourtnities the coliving industry is lacking and what needs to be done to solve the question around human dynamics.

Being around people who understand their deeper drive is deeply fulfilling. Know yours and things will go more smoothly, promise.
And here a few articles from the news 🗞

Surprising news: coliving startup Habyt acquires the European coliving brand Quarters. Remember how, a couple of weeks ago, their US branch filed bankrupcy? Since them, Quarters has been seeking to leave the coliving game and found a new host. This acquisition is mind-blowing to me: the company that once wanted to raise 1bn dollars to build the future of coliving is now out of the radar. At the same time, coliving operator Habit gained more than 2,000 beds overnight, making it one of Europe’s largest coliving operators. 2021 definitely reserves us some more surprises….

In this article, which seems self-promotional (I guess they paid for it), Dash coliving (1200 units in HK and Singapore) explains how they built an online community of 13k tenants. Why am I sharing this? Because I think it’s crucial to build a community that is bigger than the housing community. Especially when you start your coliving business, it makes a lot of sense to have a large online community from which you can pull people into housing. One organization that does it well is Unsettled, a global community for remote workers. Unsettled has an online membership and online incubator program with several thousand remote workers, and on top fo that host retreats. It’s the perfect funnel: a low-price, high retention membership combined with high-ticket, short and real-life retreats. If you’re able to create your online community first, then launching a physical space will be way easier.

In this investigation by the NY Times, it became clear that access to housing is less than equal. Especially for people with housing vouchers, access to rental properties is almost impossible. My question would be: could coliving operators step up for that type of audience? I hope that some will.
Yesterday, I had some amazing chats including with Carlos from Coliving from the Trenches.

I love Carlos for his desire to create true experiences and true value in coliving. Trust me, this guy will go far! One of the things we talked about was how to showcase the value of coliving. And here is the main thought:

The value of coliving lies in the individual value of community members.

Let me give you a concrete example:

I just spent one month at a coliving space full of incredible people. While I paid around $2500 for my stay, I’ve had experiences like never before.

🌋 We did a volcano hike and hosted an exclusive DJ party with a well-known producer from Guatemala. Estimated value: $400.
📈 I had several consulting sessions with Alexandre Dana, founder of Livementor (and one of my best friends). Estimated value if he would charge me: $2500.
🏡 Then, I’ve been working with our amazing coliving architect Kelsea Crawford. Again, estimated value: $2000.
🎟 On top of that, a Google Ads expert is now taking care of our ads. Value: $1000.
💨 Then, we took some intense 4h breath work session with an expert of that field. The event would have cost in San Francisco: $80.
🔊 And, we have an entire evening where we went into a sound journey with six different facilitators. This in itself can be sold at retreats for $300 at least.

So, was my stay worth $2500?

No.

It was worth at least 5x the price.

That is, if you add all the experiences I’ve been having. The base price is what I paid for the curation of the community, for living in the most luxurious villa I’ve ever stayed in, for having organizers take care of the framework and for having an amazing chef (actually, two) cook for us great food every day.

The true value of coliving lies in the interaction I had with the people and the experiences they brought me in. And I would even go further: the real value are the friendships I made.

And this, dear readers, in priceless.

🔥
Hey all 👋 It's been a few days since I last posted and a lot happened:

✓ spent a weekend at the Lake Atitlan in the north of Guatemala, which was incredibly beautiful
✓ did some good business brainstorming with Kelsea from Cutwork Studio: trust me, we're going to make sh*t happen this year!
✓ moved from Guatemala to Costa Rica to tour around, work and especially, to go on tons of experiences: first things first, I'm going to do a free diving course this weekend!

I've also been talking to many folks, including this amazing human being who just launched the Coliving Castle - and is doing hilarious videos on TikTok (click here)!
Now, here is the biggest thing I've been working on...

📣 We just launched the GLOBAL COLIVING CONFERENCE - it's called the Co-Liv Summit and will take place on May 5/6th 2021! 📣

In this 2-day event, we will bring together the worldwide community of coliving professionals to connect, exchange and learn from each other.

This event will stand out like no other - like YES, we are going to host a global coliving DJ party and invite all of the world's colivers for free! and we are going to host meditation sessions! 😄

Now here are some of the key reasons why you should attend (on top of doing some virtual dance parties):

500+ coliving professionals, from coliving operators to investors, developers and service providers will attend this virtual event

📈 We're going to host 70+ speakers - lots of content - and lots of networking sessions, workshops and TED-like talks: a ton of variety of events for you to choose from and that will help you grow your coliving hunger

📹 We're going to have operators record videos from coliving spaces, creating therefore a virtual coliving world-tour while you can stay at home

🏆 And, we're also hosting the first edition fo the Coliving Awards, which will highlight the key innovators of the coliving industry!

When I started my coliving worldtour two years back, it was my dream to bring everyone together. While this can't happen physically because of COVID, it will happen virtually - and trust me, I'll make sure that you'll have tons of connections, knowledge, insights, breakthroughs, and leave this event in awe.

Can't wait to have you there!