Есть одна мысль…
Я пишу посты в линкедин на Английском языке, вот думаю и канал тут вести исключительно на Английском и увеличить аудиторию.
Что скажете? Опрос ниже
Я пишу посты в линкедин на Английском языке, вот думаю и канал тут вести исключительно на Английском и увеличить аудиторию.
Что скажете? Опрос ниже
Welcome to the New Era of "Brand Design Accent"!
Greetings everyone, a new chapter has begun for our channel. We are expanding our audience and optimizing the sources of valuable information for you to read. Perhaps not everyone is aware, but I also write in my LinkedIn profile, where useful articles targeting the LinkedIn audience will be published.
Here, apart from valuable posts, you will also receive unique content that is exclusive to our Telegram channel.
Our channel's new name, "Brand Design Accent" continues to emphasize our focus on design excellence.
Invite your friends, share the channel link, and let's grow together. See you later today!
Greetings everyone, a new chapter has begun for our channel. We are expanding our audience and optimizing the sources of valuable information for you to read. Perhaps not everyone is aware, but I also write in my LinkedIn profile, where useful articles targeting the LinkedIn audience will be published.
Here, apart from valuable posts, you will also receive unique content that is exclusive to our Telegram channel.
Our channel's new name, "Brand Design Accent" continues to emphasize our focus on design excellence.
Invite your friends, share the channel link, and let's grow together. See you later today!
Please open Telegram to view this post
VIEW IN TELEGRAM
🍷 vs 🍇
Is your logo ageing like fine wine or vinegar?
In the rapidly evolving landscape of design and branding, a logo is not just a symbol but the embodiment of your brand's identity.
It's imperative to ask ourselves: is our logo evolving or is it stuck in a bygone era?
Here are a few signs your logo might be on the vinegar spectrum:
1️⃣ It doesn’t adapt well to digital platforms
2️⃣ It fails to resonate with your target audience
3️⃣ It’s built on design trends that have long faded
Contrastingly, logos that age like fine wine share a few characteristics:
1️⃣ Timelessness – They stand out today as much as they did years ago.
2️⃣ Adaptability – They look as splendid on an app icon as they do on a billboard.
3️⃣ Relevance – They evolve with the brand, maintaining their essence.
The lesson here? Regularly re-evaluate your logo and branding to ensure they’re not just surviving, but thriving and resonating with both current and potential audiences.
As we continue to navigate through the shifting paradigms of marketing and design, let's make sure our logos are ageing gracefully, telling a story that aligns with our brand's core values and vision.
Feel free to share your thoughts or experiences below. 👇
--
#branding #logo #logotype
Is your logo ageing like fine wine or vinegar?
In the rapidly evolving landscape of design and branding, a logo is not just a symbol but the embodiment of your brand's identity.
It's imperative to ask ourselves: is our logo evolving or is it stuck in a bygone era?
Here are a few signs your logo might be on the vinegar spectrum:
1️⃣ It doesn’t adapt well to digital platforms
2️⃣ It fails to resonate with your target audience
3️⃣ It’s built on design trends that have long faded
Contrastingly, logos that age like fine wine share a few characteristics:
1️⃣ Timelessness – They stand out today as much as they did years ago.
2️⃣ Adaptability – They look as splendid on an app icon as they do on a billboard.
3️⃣ Relevance – They evolve with the brand, maintaining their essence.
The lesson here? Regularly re-evaluate your logo and branding to ensure they’re not just surviving, but thriving and resonating with both current and potential audiences.
As we continue to navigate through the shifting paradigms of marketing and design, let's make sure our logos are ageing gracefully, telling a story that aligns with our brand's core values and vision.
Feel free to share your thoughts or experiences below. 👇
--
#branding #logo #logotype
Apple's 🍎 Brand Secret That Ruins Movie Spoilers
Have you noticed that villains in Hollywood movies rarely hold iPhones? This is no mere coincidence, but a deliberate policy by Apple.
Why?
1️⃣ Image: Apple wants to be seen as a brand associated with good, beauty, and innovation.
2️⃣ Responsibility: Apple doesn't want its products to be associated with violence and crime.
3️⃣ Marketing: It's a move that makes the iPhone the "good guy's gadget."
How does this affect us?
↳ On the one hand, knowing this "secret" can ruin the intrigue. When you see a character with an iPhone, you immediately know they're not up to evil.
↳ On the other hand, it can also be fun. After all, a perceptive viewer can use this "clue" to help solve the mystery.
Here are a few examples:
↳ In the movie "Her," the protagonist who falls in love with an artificial intelligence uses an iPhone. This tells us he's not a villain, just a lonely guy looking for love.
↳ In the series "Mr. Robot," the main hacker fighting the corporate system uses an Android. This emphasizes his rebellious nature and anti-system views. ✊
So, the next time you watch a movie, pay attention to the characters' gadgets. This little nuance can tell you a lot about their characters and motivations.
P.S. I wonder if Apple really has an official policy on the use of its products in movies?
P.P.S. Sorry if I spoiled the intrigue for you! 🙈
Have you noticed that villains in Hollywood movies rarely hold iPhones? This is no mere coincidence, but a deliberate policy by Apple.
Why?
1️⃣ Image: Apple wants to be seen as a brand associated with good, beauty, and innovation.
2️⃣ Responsibility: Apple doesn't want its products to be associated with violence and crime.
3️⃣ Marketing: It's a move that makes the iPhone the "good guy's gadget."
How does this affect us?
↳ On the one hand, knowing this "secret" can ruin the intrigue. When you see a character with an iPhone, you immediately know they're not up to evil.
↳ On the other hand, it can also be fun. After all, a perceptive viewer can use this "clue" to help solve the mystery.
Here are a few examples:
↳ In the movie "Her," the protagonist who falls in love with an artificial intelligence uses an iPhone. This tells us he's not a villain, just a lonely guy looking for love.
↳ In the series "Mr. Robot," the main hacker fighting the corporate system uses an Android. This emphasizes his rebellious nature and anti-system views. ✊
So, the next time you watch a movie, pay attention to the characters' gadgets. This little nuance can tell you a lot about their characters and motivations.
P.S. I wonder if Apple really has an official policy on the use of its products in movies?
P.P.S. Sorry if I spoiled the intrigue for you! 🙈
Hi everyone!
Did you catch my stream on Brand Tone of Voice? If you missed it, you can watch the recording here:
https://youtu.be/ulAviMeZ8Ps?si=noEUqgZOd1fJQMFH
In this stream, I dive deep into:
↳ What is Brand Tone of Voice and why does it matter?
↳ How to define your Brand Tone of Voice with Archetypes.
↳ The different elements of Brand Tone of Voice.
↳ How to use Brand Tone of Voice to connect with your audience.
↳ Examples of brands with strong Brand Tone of Voice.
❗️ Please note that the video is not in English, but subtitles are available.
I'd love to hear your thoughts on Brand Tone of Voice!
What are some of your favorite examples of brands with strong Brand Tone of Voice?
How do you think Brand Tone of Voice can be used to improve customer experience?
Did you catch my stream on Brand Tone of Voice? If you missed it, you can watch the recording here:
https://youtu.be/ulAviMeZ8Ps?si=noEUqgZOd1fJQMFH
In this stream, I dive deep into:
↳ What is Brand Tone of Voice and why does it matter?
↳ How to define your Brand Tone of Voice with Archetypes.
↳ The different elements of Brand Tone of Voice.
↳ How to use Brand Tone of Voice to connect with your audience.
↳ Examples of brands with strong Brand Tone of Voice.
❗️ Please note that the video is not in English, but subtitles are available.
I'd love to hear your thoughts on Brand Tone of Voice!
What are some of your favorite examples of brands with strong Brand Tone of Voice?
How do you think Brand Tone of Voice can be used to improve customer experience?
YouTube
Процесс Бренд Дизайна и идентичности бренда / Brand Identity Design Process / Brand Tone of Voice
Секреты сильного фирменного стиля:
⠀
- Концепция идентичности: Узнайте, как создать идентичность, резонирующую с сущностью вашей аудитории.
- Метафоры и архетипы: Используйте силу этих инструментов для создания глубокой связи с вашими клиентами.
- Маркетинг…
⠀
- Концепция идентичности: Узнайте, как создать идентичность, резонирующую с сущностью вашей аудитории.
- Метафоры и архетипы: Используйте силу этих инструментов для создания глубокой связи с вашими клиентами.
- Маркетинг…
Why font choice matters.
To avoid causing a big fuss worldwide.
Adidas recently removed the number 44 from Germany's national team jerseys due to its resemblance to a Nazi symbol.
Fancy fonts can look nice, but sometimes they distract from your message or convey the wrong idea.
How can you ensure your fonts are clear and on-message:
- Use font sizes and styles to create a clear hierarchy of information.
- Avoid using too many fonts in one design to prevent clutter.
- Consider the tone and message of your content when selecting a font.
Fonts are speaking about your professionalism.
Leave the right impression.
To avoid causing a big fuss worldwide.
Adidas recently removed the number 44 from Germany's national team jerseys due to its resemblance to a Nazi symbol.
Fancy fonts can look nice, but sometimes they distract from your message or convey the wrong idea.
How can you ensure your fonts are clear and on-message:
- Use font sizes and styles to create a clear hierarchy of information.
- Avoid using too many fonts in one design to prevent clutter.
- Consider the tone and message of your content when selecting a font.
Fonts are speaking about your professionalism.
Leave the right impression.
✨ AI design. Next level.
Using Krea AI for real-time creations.
Krea AI transforms your ideas into stunning visuals using AI power.
Step-by-step workshop 👉 https://youtu.be/1lTUxcsFAsk?si=XouTgBQwuc5CJUOz
What the tool can do:
- Generate an image based on your prompt
- Background removal
- Sketching
- 4K upscaling of images
You can upload reference images to generate customizable concepts, adjusting details like color and elements.
The best option for me 🡓
A minute system - you can experiment freely without worrying about running out of credits.
Using Krea AI for real-time creations.
Krea AI transforms your ideas into stunning visuals using AI power.
Step-by-step workshop 👉 https://youtu.be/1lTUxcsFAsk?si=XouTgBQwuc5CJUOz
What the tool can do:
- Generate an image based on your prompt
- Background removal
- Sketching
- 4K upscaling of images
You can upload reference images to generate customizable concepts, adjusting details like color and elements.
The best option for me 🡓
A minute system - you can experiment freely without worrying about running out of credits.
YouTube
Krea AI - insane tool for image and concept generation, 4k Upscale AI
✦ Using advanced technologies to bring your ideas to life with maximum accuracy and efficiency,
✦ Raising the quality of visual content to new heights, providing exceptional clarity and detail in your projects.
*******************************************…
✦ Raising the quality of visual content to new heights, providing exceptional clarity and detail in your projects.
*******************************************…
Сonsistent look can boost sales by 23%! According to the Forbes study.
It means branding is a strategic business decision, not just an aesthetic choice.
Consistent branding across all channels boosts recognition, builds trust, and can greatly impact buying choices.
Colors
Imagery
Typography
Marketing materials
Each element contributes to a unified story about who you are.
Make a lasting impression.
Is your visual identity really showing off your brand's values?
Or maybe it’s a redesign time? 👉 https://www.halo-lab.com/
It means branding is a strategic business decision, not just an aesthetic choice.
Consistent branding across all channels boosts recognition, builds trust, and can greatly impact buying choices.
Colors
Imagery
Typography
Marketing materials
Each element contributes to a unified story about who you are.
Make a lasting impression.
Is your visual identity really showing off your brand's values?
Or maybe it’s a redesign time? 👉 https://www.halo-lab.com/
I'm just going to leave this here. Will wait for the release and what it's really for and how useful it will be to us
Google Vids. Coming Soon!
https://youtu.be/4SCjXcBeW1E?si=w34Oe-Cd8sXQ8RYU
Google Vids. Coming Soon!
https://youtu.be/4SCjXcBeW1E?si=w34Oe-Cd8sXQ8RYU
YouTube
Introducing Google Vids
Meet your new AI-powered video creation app for work. Google Vids is a new app that helps you easily share ideas and create rich video content. Coming soon t...
This media is not supported in your browser
VIEW IN TELEGRAM
Ads in the stars? The future of advertising might be out of this world!
Space billboards are constellations of satellites that reflect sunlight to create visible patterns in the night sky, potentially displaying ads.
While the technology is promising, it raises concerns:
Light pollution from satellites could interfere with astronomy.
Ads might ruin the beauty of the night sky.
Access to this technology might be limited to large corporations.
Space advertising could change the way we see the world. But should we allow ads in the sky?
What do you think about space-based advertising? Let me know in the comments below!
P.S. We might need sky ad blockers...😅
Space billboards are constellations of satellites that reflect sunlight to create visible patterns in the night sky, potentially displaying ads.
While the technology is promising, it raises concerns:
Light pollution from satellites could interfere with astronomy.
Ads might ruin the beauty of the night sky.
Access to this technology might be limited to large corporations.
Space advertising could change the way we see the world. But should we allow ads in the sky?
What do you think about space-based advertising? Let me know in the comments below!
P.S. We might need sky ad blockers...😅
Brand Design Accent
✨ AI design. Next level. Using Krea AI for real-time creations. Krea AI transforms your ideas into stunning visuals using AI power. Step-by-step workshop 👉 https://youtu.be/1lTUxcsFAsk?si=XouTgBQwuc5CJUOz What the tool can do: - Generate an image based…
An interesting tool has been added to Krea
Now you can add several photos to your promt at the same time. The AI analyzes the information in the images and transfers only the necessary elements.
The user, also, can change the percentage of influence of the photo on the final result.
Now you can add several photos to your promt at the same time. The AI analyzes the information in the images and transfers only the necessary elements.
The user, also, can change the percentage of influence of the photo on the final result.
This media is not supported in your browser
VIEW IN TELEGRAM
How to keep your brand top of mind?
Try audio logos.
"tu-dum"
"pshhhh"
“whistle”
Now it’s not just a sounds.
It’s how the brand evokes emotion and associates the sound with it.
when you hear "pshhhh" you want drink Coca-Cola.
when you hear "tu-dum" you frozen in front of the screen.
when you hear "whistle" your stomach is waiting for a hamburger.
Audio logo is a modern powerful tool to:
- Boost brand recognition
- Evoke specific emotions
- Ensure consistency across all platforms
BTW 🤔 What sound do you hear when Google meet starts?
Try to transcribing.
P.S. Turn on the sound on the video to hear the magic.
Try audio logos.
"tu-dum"
"pshhhh"
“whistle”
Now it’s not just a sounds.
It’s how the brand evokes emotion and associates the sound with it.
when you hear "pshhhh" you want drink Coca-Cola.
when you hear "tu-dum" you frozen in front of the screen.
when you hear "whistle" your stomach is waiting for a hamburger.
Audio logo is a modern powerful tool to:
- Boost brand recognition
- Evoke specific emotions
- Ensure consistency across all platforms
BTW 🤔 What sound do you hear when Google meet starts?
Try to transcribing.
P.S. Turn on the sound on the video to hear the magic.
Google releases the largest free tutorial on prompt engineering
This guide was created specifically for Gemini, but its tips will help you write effective queries for any chatbot. There are a lot of pictures, it will be suitable even for complete beginners.
👉 https://services.google.com/fh/files/misc/gemini-for-google-workspace-prompting-guide-101.pdf
This guide was created specifically for Gemini, but its tips will help you write effective queries for any chatbot. There are a lot of pictures, it will be suitable even for complete beginners.
👉 https://services.google.com/fh/files/misc/gemini-for-google-workspace-prompting-guide-101.pdf