Why CMS is required?
A CMS makes it easy for businesses to add new web pages as their business grows.
You can create, manage, modify, and publish content in a user-friendly interface.
Users to manage and update content in real time. No need to wait for a developer.
SEO-friendly features.
Multiple users can manage the content.
Manage multiple languages.
Manage multiple site content in a single control.

https://www.pmam365.com/cms.html

Lead Management

How to manage and measure the leads?
Lead lifecycle stages can vary depending on the organizations sales process and specific needs. However, a commonly used lead lifecycle model consists of the following four stages:
1. Lead generation
2. Lead qualification
3. Sales opportunity
4. Customer conversion

Read more: https://www.pmam365.com/how-to-manage-and-measure-the-leads.html

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+91 96111 62332
www.pmam365.com
t.me/pmam365

The Eight Core Business Concepts consist of the following:

1. Product and Service Strategy: This concept is concerned with developing a strategy for the products and services that a business offers. This includes identifying the target market, researching customer needs, and developing a plan to create value for the customer.

2. Financial Management

3. Leadership and Management

4. Human Resources

5. Marketing and Sales

6. Operations Management

7. Information Technology

8. Strategic Planning

Read more: https://www.pmam365.com/8-core-business-concepts.html

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+91 96111 62332
www.pmam365.com
t.me/pmam365

WhatsApp is an incredibly powerful tool for ecommerce businesses to create meaningful relationships with their customers. Here are some of the most effective ways to use WhatsApp for ecommerce:

1. Start a WhatsApp Group: Start a WhatsApp group for your customers and invite them to join.

2. Send Personalized Messages: Use WhatsApp to send personalized messages to your customers.

3. Use WhatsApp for Customer Support: Use WhatsApp to provide quick customer support. Your customers can send you messages regarding their orders, returns, and refunds.

4. Create Engaging Content: Create engaging content to share on WhatsApp. This could include videos, GIFs, or images about your product.

5. Offer Promotions and Discounts: Use WhatsApp to offer promotions and discounts to your customers. This will help to drive more sales and increase customer loyalty.

For more details, https://www.pmam365.com/whatsapp-marketing.html

Call us for any queries:
+91 96111 62332
www.pmam365.com
t.me/pmam365

SMAC quite literally means social, mobile, analytics, and cloud. It’s not meant to be a mind bender, but what is it really? The core concept of SMAC includes the intersection of four important digital marketing philosophies that drive business today.



The four technologies are defined as follows:


Social: Includes a business’s social media presence, incorporating interfaces and schedules with platforms like Facebook, Twitter, Snapchat and more.


Mobile: Serves as the blanket name for all smart technologies that access the internet and are handheld, including phone, tablet and watch.


Analytics: Produces results and feedback from large amounts of information. In our world of big data, analytics help make sense of reams of information by analyzing customer-provided data or social stats.




Read More https://www.pmam365.com/what-is-smac.html

Ecommerce stores may need to follow specific procedures and techniques to measure their store's performance accurately.



Choose the right ecommerce metrics to track.

Ensure your analytics are set up correctly.

Install Enhanced Ecommerce.

Track the source of your conversions.

Build an ecommerce dashboard for ecommerce reports.

Monitor the conversion rate of your store.

Gain valuable insights from demographics and interests reporting.

Optimize default channel grouping.

Create custom audience segments from customer data.

Sync your customer segments to email.

Monitor new sales compared to inventory levels.

Track the ROI of channels in paid ad campaigns.

Pay close attention to first-time buyers.

Generate daily snapshots and scheduled reports.

Track individual products and product categories over time.


Read More https://www.pmam365.com/important-data-for-measuring-e-commerce-stores-performance.html

Ecommerce common metrics like LTV and AOV, you may be overlooking other key metrics that can inform operational efficiencies/inefficiencies and provide valuable insights that can directly impact your bottom line.
Here, we've compiled a shortlist of the top ecommerce metrics you should measure to help maximize profitability and manage your brand in 2023:

Order Accuracy

Return Rate
Velocity 
Depletion Days
Stock Coverage Ratio by Product 
Profit Margin by Channel 
Discount Code Cohort Upsell


Order Accuracy
Order accuracy is the percentage of orders that are fulfilled correctly. Improving order accuracy can help to reduce the number of returns and customer complaints, which can save time and money for your business.
Return Rate

Returns cost you time, money, and customers.

Read More https://www.pmam365.com/the-top-ecommerce-metrics-you-should-measure-for-your-brand.html

Using AI (Artificial Intelligence) in e-commerce can significantly enhance various aspects of online retail operations, providing benefits to both businesses and customers. Here are some key areas where AI is commonly employed in e-commerce:

Personalization: AI can analyze user behavior, purchase history, and preferences to offer personalized product recommendations, personalized marketing messages, and tailored shopping experiences. This can increase customer engagement and conversion rates.
Customer Support and Chatbots: AI-powered chatbots can provide instant customer support, answer common queries, handle complaints, and guide customers through the purchasing process 24/7. They can improve response times and reduce the workload on human support agents.
Product Recommendations: AI alg

Read More https://www.pmam365.com/using-artificial-intelligence-in-e-commerce.html

Key Performance Indicators (KPIs) are essential metrics that help marketers measure the success and effectiveness of their marketing efforts. The specific KPIs that are important will depend on the marketing goals and strategies of each organization. However, here is a list of some important KPIs in marketing:
Conversion Rate: The percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.
Return on Investment (ROI): The ratio of the net profit generated from a marketing campaign to the cost of the campaign. It helps measure the efficiency and profitability of marketing efforts.
Customer Lifetime Value (CLV): The total revenue a business can expect to generate from a single customer over their lifetime. It he...

Read More https://www.pmam365.com/list-of-important-kpis-in-marketing.html

Reshaping the future of e-commerce refers to the ongoing and anticipated changes, innovations, and trends that are transforming the way online commerce operates, impacting various aspects such as customer experience, technology, business models, and market dynamics. This concept acknowledges that e-commerce is a dynamic and evolving field, constantly adapting to new technologies, consumer behaviors, and market forces. Here are some key factors contributing to the reshaping of the future of e-commerce:
Technological Advancements: Emerging technologies like artificial intelligence (AI), machine learning (ML), augmented reality (AR), virtual reality (VR), and blockchain are being integrated into e-commerce platforms. These technologies enhance personalization, streamline processes, offer imm...

Read More https://www.pmam365.com/the-future-of-e-commerce.html

Using AI to save time involves leveraging artificial intelligence technologies to automate tasks, streamline processes, and enhance efficiency in various aspects of your personal and professional life. Here are some practical ways to use AI to save time:
Automated Data Entry and Processing: AI-powered tools can extract and process data from various sources, such as documents, forms, and emails. This can significantly reduce the time spent on manual data entry and increase accuracy.
Email Sorting and Filtering: AI can analyze your emails and categorize them into different folders or labels based on their content. This helps you prioritize important messages and reduces the time spent sifting through your inbox.
Virtual Assistants: AI-driven virtual assistants like chatbots can handle routi...

Read More https://www.pmam365.com/using-artificial-intelligence-technologies-to-save-time.html

In an e-commerce store, businesses typically send a variety of emails to customers throughout the customer journey to enhance engagement, provide information, and encourage sales. Here are some common types of emails that e-commerce stores might send to their customers:
Welcome Email: Sent when a new customer signs up or makes their first purchase, this email welcomes them to the store, provides an introduction to the brand, and often includes a special discount or offer to encourage further purchases.
Order Confirmation: Sent immediately after a customer completes a purchase, this email confirms the order details, provides an order number, and offers an estimated delivery date.
Shipping Notification: Sent when the order has been shipped, this email includes tracking information so custom...

Read More https://www.pmam365.com/15-important-emails-in-e-commerce-stores.html

Using AI in Content Management Systems (CMS) can enhance various aspects of content creation, management, and user experience. Here's a general guide on how to integrate AI into your CMS:


Content Creation and Generation:
Automated Content Creation: AI can assist in generating content, such as product descriptions, news articles, or blog posts. You can integrate AI models to create text based on specific prompts or templates.
Language Translation: Implement AI-powered language translation to automatically translate content into multiple languages, expanding your audience reach.
Content Summarization: Use AI to create concise summaries of lengthy articles or documents, helping users quickly grasp the main points.


Content Recommendations:
Personalized Content: Utilize AI algorithms to an...

Read More https://www.pmam365.com/using-ai-in-cms.html

Integrating AI into Customer Relationship Management (CRM) systems can greatly enhance customer interactions, data analysis, and decision-making processes. Here's a guide on how to use AI effectively in your CRM:


Customer Insights and Personalization:

360-Degree Customer View: AI can consolidate data from various sources to create comprehensive customer profiles, enabling personalized interactions.

Predictive Analytics: Utilize AI to predict customer behavior and preferences, helping you anticipate their needs and tailor your interactions accordingly.
Segmentation and Targeting: Use AI to segment your customer base based on various criteria, allowing you to create targeted marketing campaigns.


Chatbots and Virtual Assistants:
AI-Powered Chatbots: Implement chatbots that use natural ...

Read More https://www.pmam365.com/crm-with-ai.html