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The Betting Control and Licensing Board (BCLB), domiciled under the Office of the President, has banned the use of celebrities, influencers, and content creators to endorse or promote gambling.
This follows the government’s decision to restore gambling advertisements across all media platforms, which had been suspended for 30 days pending the realignment of regulations.
The announcement comes as a setback for celebrities and content creators who depended on the lucrative industry for their livelihood. This means they will not be able to earn money from endorsing gambling activities.
In a notice dated May 29, BCLB introduced new, stringent regulations aimed at promoting responsible gambling and safeguarding vulnerable Kenyans, including minors, from such activities.
According to the notice, all gambling advertisements must be submitted to BCLB for approval and thereafter forwarded to the Kenya Film Classification Board (KFCB) for classification before being distributed or exhibited.
The new regulation also requires all media houses to ensure that all gambling advertisements are approved by BCLB and KFCB before being distributed on their platforms.

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“Mimi nataka kusoma, niwe na elimu ya juu… Siwezi nikauza kitu bila kujua lugha”

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