Your core company values shape your company culture and impact your business strategy. They help you create a purpose, improve team cohesion, and create a sense of commitment in the workplace.
.
𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗖𝗼𝗿𝗲 𝗩𝗮𝗹𝘂𝗲
.
To start defining your core values, you need to do TWO things:
👾Create a mission statement
👾Establish a brand message architecture
.
Strong mission statements answer these FOUR questions:
👾What are your company goals?
👾How do you plan to achieve your goals?
👾Who is your target audience?
👾What do you want your company to be known for?
.
Compile a list of up to 50+/- adjectives that describe your industry, and sort them together into three groups:
👾Who we are
👾Who we would like to be
👾Who we are not
.
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12 Best marketing tips for Small Businesses

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Your Target Audience: Understanding and Finding It

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Tips: Businesses employ AI for enhanced customer service, data analysis, personalization, and automation, resulting in improved efficiency, cost savings, competitive advantages, scalability, and data-driven insights. AI transforms operations, improves customer experiences, and fosters innovation. Its adoption is an investment in future success.

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Knowing your Target Audience is crucial for effective marketing. Applying these strategies based on your TA can greatly enhance your sales. Here’s a FREE E-book to help you avoid Trial and Error, saving you time and effort in understanding your audience better.

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Your Target Audience: Understanding and Finding It

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Understanding Persona: Creating a Clear Picture of Your Customer

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Uncovering your X-factor: Finding your Business’s Unique Selling Point

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Uncovering your X-factor: Finding your Business’s Unique Selling Point

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