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Earlier this year, Mark Zuckerberg announced that Instagram users might soon be able to mint nonfungible tokens, or NFTs, on the social media platform.

It is currently updating by batch on Instagram and some of you may actually see it under Digital collectibles after you've clicked on the "3 lines" and the top of the screen.

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Do you know which age group your content is targetting?

👍🏻𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲

👍🏻𝗖𝗿𝗲𝗮𝘁𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗬𝗼𝘂 𝗪𝗮𝗻𝘁

👍🏻𝗧𝗮𝗽 𝗶𝗻𝘁𝗼 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗜𝗺𝗮𝗴𝗲𝘀

👍🏻𝗨𝘀𝗲 𝗘𝗺𝗼𝘁𝗶𝗼𝗻 𝘁𝗼 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲

Before you can begin to plan your content strategy, you need to identify your target demographic. Consider their age, their situation, their interests, what they look for online; and then determine how you will provide them with the content they crave.

Read more info here: https://www.instagram.com/p/ChdoT7ov2w_/

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If you’ve been trying to figure out the secrets to virality on TikTok, just remember it is almost the direct opposite of Instagram’s algorithm. So if you’re thinking that you can mirror your Instagram contents or copy the same concept into a TikTok video to generate engagement, you’re going to have trouble with growing your TikTok account.

Some of this Tips can help you improve your Tik Tok video viewership:
❌Do not Post watermarked content
❌Do not Post duplicated copy of the video that you’ve already uploaded on Tik Tok before
👍🏼Select Trendy music
👍🏼Hashtag #fyp
👍🏼Leverage on Trendy challenges/topics

Talk to us to learn more!

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#tt

According to research, posts that evoke strong emotions in people are more likely to succeed on social media. Further, it's not very surprising that it's positive emotions such as awe, amusement, and laughter that make people want to share.

Talk to us to learn more!

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Do you know?
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Social media in SG has become increasingly important to both companies and individuals, whether they’re looking to grow their business or expand their network of friends and family members. In SG, the average daily time spent on the social media is 2 hour 31 minutes. Over 70% of businesses and individuals use social media to promote their products, services, or businesses online. It has become a platform that promotes visibility for an individual/business by establishing credibility as well as trust from others; it has also provided information so that people can make well-informed decisions when buying products and services online.
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Social media helps companies grow their customer base through word-of-mouth marketing and social sharing which increases brand awareness. Understanding how these different platforms are used will help businesses find out where they should focus their efforts when promoting themselves.
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IG @lepakcreator
#marketing

Go explore these Apps for creating Gorgeous Instagram Stories!

🌸Filto
🌸PhotoCollage
🌸Story Maker
🌸Story Covers
🌸Feedle
🌸Highlight
🌸Delight
🌸500 Stories
🌸Story

Not sure what content to create for your business? Talk to us now on IG @lepakcreator
#ig #igs

Creating Beautiful Drop Caps Graphic for your Informative Social Media Post; A drop cap adds a professional flourish to any layout, whether you’re designing a social media post, poster or magazine. This fundamental typographic skill isn’t difficult to master—once you know the basics you can develop your drop cap designs and create jaw-droppingly beautiful results.

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#graphicdesign

Tracking affects the visual density of a word, phrase or paragraph. Decreasing the tracking makes the words appear more compact, while increasing tracking increases the amount of white space between letters and words, creating a more airy effect.

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#graphicdesign

𝑇𝑜𝑛𝑒 𝑜𝑓 𝑣𝑜𝑖𝑐𝑒 𝑖𝑠 ℎ𝑜𝑤 𝑎 𝑏𝑟𝑎𝑛𝑑 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑒𝑠 𝑎𝑛𝑑 𝑐𝑜𝑛𝑛𝑒𝑐𝑡𝑠 𝑤𝑖𝑡ℎ 𝑖𝑡𝑠 𝑎𝑢𝑑𝑖𝑒𝑛𝑐𝑒 𝑡ℎ𝑟𝑜𝑢𝑔ℎ 𝑚𝑒𝑠𝑠𝑎𝑔𝑖𝑛𝑔 𝑎𝑛𝑑 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝑖𝑛𝑡𝑒𝑟𝑎𝑐𝑡𝑖𝑜𝑛𝑠. It helps biz differentiate themselves and communicate their brand values better.
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👾The words and images you use shape how your customers view your brand. Strengthen and differentiate your brand through consistent use of a well-design voice.
👾Your tone of voice refers to how your brand communicates with your audience, which can include word choice, design style, and emotion tone.
👾Make working with designers easier by giving them guidelines.
👾Give you a benchmark to judge content against, or refer to an argument over whether certain content is right or wrong.
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𝑫𝒆𝒇𝒊𝒏𝒆 𝒚𝒐𝒖𝒓 𝑩𝒓𝒂𝒏𝒅'𝒔 𝑻𝒐𝒏𝒆:
🌸Funny/serious
🌸Formal/casual
🌸Respectful/irreverent
🌸Enthusiastic/matter-of-fact
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>> Consistency is the key to a powerful and effective brand's voice.
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@lepakcreator
#branding

Your core company values shape your company culture and impact your business strategy. They help you create a purpose, improve team cohesion, and create a sense of commitment in the workplace.
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𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗖𝗼𝗿𝗲 𝗩𝗮𝗹𝘂𝗲
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To start defining your core values, you need to do TWO things:
👾Create a mission statement
👾Establish a brand message architecture
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Strong mission statements answer these FOUR questions:
👾What are your company goals?
👾How do you plan to achieve your goals?
👾Who is your target audience?
👾What do you want your company to be known for?
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Compile a list of up to 50+/- adjectives that describe your industry, and sort them together into three groups:
👾Who we are
👾Who we would like to be
👾Who we are not
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@lepakcreator
#business

What exactly is “Call to Action” (CTA)?
A call to action or a CTA is a written directive used in marketing campaigns. It helps encourage viewers to take the desired action. CTA can take up different forms:
• Text hyperlink
• Button
• Plain text with no link
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Some of the case studies and examples are stated below:
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AppleTV+:
Watch Now | Let the Show begin
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Netflix:
Try 30 Days Free
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Lyft:
Ride and Save | 25% off 10 Rides
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Canva:
I'm in! Show me Canva 2.0
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WordStream:
Grade My Account For Free | Know more, Waste less
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Spotify:
Get Spotify Free | Music for everyone
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Trello:
Sign Up — It's Free! | Get more done
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@lepakcreator
#copywriting

What makes a website effective?

Is it the design? Is it the copywriting? Is it the speed?

There are many factors that makes a website works effectively, not only for the user-experience but also searchable on Google Search Engine. Here's our Tips for you!

👉🏻 Did we miss something important? Please feel free to leave your thoughts in @lepakcreator IG inbox, look forward to hear from you!

#website
#seo

10 Evergreen Video Content Ideas to Try out for your Instagram Reel
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There are two main types of content - trending and evergreen. Trending is just that - hot at the moment. On the other hand, evergreen content is always relevant to your brand/channel.
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#1 Behind The Scenes: ᴾᵘˡˡᶦⁿᵍ ᵇᵃᶜᵏ ᵗʰᵉ ᶜᵘʳᵗᵃᶦⁿ ˡᵉᵗˢ ʸᵒᵘ ᵃᶜᶜᵒᵐᵖˡᶦˢʰ ᵐᵘˡᵗᶦᵖˡᵉ ᵍᵒᵃˡˢ
#2 Day In the Life: ᴰᵃʸ⁻ᶦⁿ⁻ᵗʰᵉ⁻ˡᶦᶠᵉ ᶜᵒⁿᵗᵉⁿᵗ ᶦˢ ᵃⁿᵒᵗʰᵉʳ ᵛᶦᵈᵉᵒ ᶜᵒⁿᶜᵉᵖᵗ
#3 Answer FAQs: ᴱᵛᵉʳʸ ᵇᵘˢᶦⁿᵉˢˢ ᵒʷⁿᵉʳ ʰᵃˢ ᵗʰᵃᵗ ˢᵃᵐᵉ ˢᵉᵗ ᵒᶠ ᑫᵘᵉˢᵗᶦᵒⁿˢ
#4 Product Spotlights: ˢʰᵃʳᵉ ᵃ ᵛᶦᵈᵉᵒ ʰᶦᵍʰˡᶦᵍʰᵗᶦⁿᵍ ᵒⁿᵉ ᵒᶠ ʸᵒᵘʳ ᵖʳᵒᵈᵘᶜᵗˢ
#5 User-Generated Content: ᵁᴳᶜ ᶦˢ ᵃˡʷᵃʸˢ ᵃ ᵍᵒᵒᵈ ᵒⁿᵉ ᵗᵒ ᵃᵈᵈ ᵗᵒ ʸᵒᵘʳ ᶜᵒⁿᵗᵉⁿᵗ ᵐᶦˣ
#6 Educate Your Audience: ᴮᵉ ᵗʰᵃᵗ ᵉˣᵖᵉʳᵗ ᵗʰᵉ ᵃᵘᵈᶦᵉⁿᶜᵉ ᵃʳᵉ ˡᵒᵒᵏᶦⁿᵍ ᶠᵒʳ
#7 Storytime: ᴱᵛᵉʳʸᵒⁿᵉ ˡᵒᵛᵉˢ ᵃ ᵍᵒᵒᵈ ˢᵗᵒʳʸ
#8 Tutorials/Life Hacks: ᵀᵉᵃᶜʰ ʸᵒᵘʳ ᵃᵘᵈᶦᵉⁿᶜᵉ ᵗʰᵉ ʰᵒʷ
#9 Something That Just Makes Sense: ᵀʰᶦˢ ᶦˢ ᵗʰᵉ ᵖᵉʳᶠᵉᶜᵗ ᵒᵖᵖᵒʳᵗᵘⁿᶦᵗʸ ᵗᵒ ᵖʳᵉˢᵉⁿᵗ ᵗʰᵉ ᵛᵃˡᵘᵉ ʸᵒᵘ ʰᵃᵛᵉ ᵗᵒ ᵒᶠᶠᵉʳ
#10 Your “Why”: ᴾᵉᵒᵖˡᵉ ˡᵒᵛᵉ ᵃ ᵇʳᵃⁿᵈ ʷᶦᵗʰ ᵃ ᵖᵘʳᵖᵒˢᵉ
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IG @lepakcreator
#video
#ig

Recommended Tools for Digital Marketing Team
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1. Canva (free social media design templates)
2. Copy.ai (AI Copywriter)
3. Anyword (AI Copywriter)
4. Notion (team workspace)
5. Asana (team workspace)
6. Confetto (easy social media management)
7. Hootsuite (easy social media management)
8. Mailchimp (easy EDM & Email list)
9. SEMrush (organic traffic to keyword ranking for Google SEO)
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👉🏻 Looking to learn more about Marketing? Please feel free to chat with us @lepakcreator IG inbox, look forward to hear from you!

#marketing
#aitool