SG Marketing & Social Media Tips
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Helping biz owners master marketing, branding & content—minus the overwhelm! 🎯📱

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Great example of offline “guerrilla” marketing captivating visual display (in Malaysia)

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#offlinemarketing
How to Rank on Social Media App 小红书 in Singapore

https://lepakcreator.com/how-to-rank-on-social-media-app-%e5%b0%8f%e7%ba%a2%e4%b9%a6-in-singapore/

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#socialmedia
#xiaohongshu
Recommended Tools for Checking your Competitor's Website
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1. SimilarWeb: offers a range of competitive analysis tools, eg. website traffic statistics, audience demographics, referral sources & more.

2. SEMrush: provides organic and paid search traffic, backlinks, keyword rankings, and advertising insights.

3. Ahrefs: is primarily known as a powerful SEO tool, it offers competitor analysis features such as backlinks, organic search traffic, keyword rankings, and content analysis.

4. Alexa: provides audience demographics, engagement metrics, and keyword research.

5. SpyFu: specializes in competitor keyword research and analysis. It allows you to see the keywords your competitors are ranking for, their ad copy, and their search engine advertising strategies.

6. BuiltWith: focuses on providing insights into the technologies used by competitor websites, identify CMS, web hosting, analytics tools & more.

#competitor
#seo
These examples excellently illustration of imaginative copywriting possesses versatile applications across various contexts.

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#copywriting
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Real vs Advertisement

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#casestudy
What are the Different Types of Branding Aspects?

https://lepakcreator.com/what-are-the-different-types-of-branding-aspects/

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#branding
Fundamentals of Graphic Design

1. Colour Theory
- what is it?

2. Imagery - We’ve seen that images lend themselves very well to digital media, but there are some general points to consider. Firstly, audiences respond well to images better than words. When customers are considering a purchase online, they want to be able to scrutinize images that give a high level of detail of the product.

3. Typography - What about the typography, or fonts you use? It’s important when choosing a font for your visual, not to try and do something wildly different.

4. Composition - Once you know the colours, imagery and fonts for your image, you need to put them together in the best way possible – and that’s where composition comes in. Your goal should be to make the design as simple and elegant as possible. Removing clutter and visual noise helps the user to focus on one task at a time.

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#graphicdesign
CX aka Customer experience has fast become a top priority for businesses and 2023 will be no different. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to the experience they receive. If you cannot keep up with their increasing demands, your customers will leave you.

Knowing what your customers experience and values in your business is important. Therefore, if you want your customers to have a positive experience, you have to invest in it.

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#branding
#cx
When you think of Logo, what comes to mind?

Your first impression you may envision a combination mark logo — an easily recognizable visual element alongside a brand name.

However, designing a comprehensive logo involves understanding your brand story and exploring different logo options available to you.

🔗Read more here

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#graphicdesign
During a Phone call, How to Sell your Service Effectively?

When you’ve achieved awareness through digital marketing, what’s next? The next step is to implement a call to action (CTA), which can be implemented through social media DMs, emails, online bookings, walk-ins to your shop, or phone calls. A comprehensive guide will help you convert your online audience into sales if you opt for phone calls.

🔗Read more here

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What is Threads?

Meta Inc. has released a new platform called Threads, an Instagram app that is specifically for users to share ideas and trends in text.

Fun Facts:
It was release on July 6, 10am ET.
Threads App focuses on sharing ideas and trends through text.
Unlike Instagram App, you can add clickable links in Threads.
It's a Simplified messaging interface for intimate conversations.
Type “Instagram Threads” and press the search button on the App store and you can download it.
Threads is for people above the age of 12
Some users find out they can't delete their Threads account unless they delete Instagram too.

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