Tracking affects the visual density of a word, phrase or paragraph. Decreasing the tracking makes the words appear more compact, while increasing tracking increases the amount of white space between letters and words, creating a more airy effect.

IG @lepakcreator
#graphicdesign

𝑇𝑜𝑛𝑒 𝑜𝑓 𝑣𝑜𝑖𝑐𝑒 𝑖𝑠 ℎ𝑜𝑤 𝑎 𝑏𝑟𝑎𝑛𝑑 𝑐𝑜𝑚𝑚𝑢𝑛𝑖𝑐𝑎𝑡𝑒𝑠 𝑎𝑛𝑑 𝑐𝑜𝑛𝑛𝑒𝑐𝑡𝑠 𝑤𝑖𝑡ℎ 𝑖𝑡𝑠 𝑎𝑢𝑑𝑖𝑒𝑛𝑐𝑒 𝑡ℎ𝑟𝑜𝑢𝑔ℎ 𝑚𝑒𝑠𝑠𝑎𝑔𝑖𝑛𝑔 𝑎𝑛𝑑 𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟 𝑖𝑛𝑡𝑒𝑟𝑎𝑐𝑡𝑖𝑜𝑛𝑠. It helps biz differentiate themselves and communicate their brand values better.
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👾The words and images you use shape how your customers view your brand. Strengthen and differentiate your brand through consistent use of a well-design voice.
👾Your tone of voice refers to how your brand communicates with your audience, which can include word choice, design style, and emotion tone.
👾Make working with designers easier by giving them guidelines.
👾Give you a benchmark to judge content against, or refer to an argument over whether certain content is right or wrong.
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𝑫𝒆𝒇𝒊𝒏𝒆 𝒚𝒐𝒖𝒓 𝑩𝒓𝒂𝒏𝒅'𝒔 𝑻𝒐𝒏𝒆:
🌸Funny/serious
🌸Formal/casual
🌸Respectful/irreverent
🌸Enthusiastic/matter-of-fact
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>> Consistency is the key to a powerful and effective brand's voice.
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@lepakcreator
#branding

Your core company values shape your company culture and impact your business strategy. They help you create a purpose, improve team cohesion, and create a sense of commitment in the workplace.
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𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗖𝗼𝗿𝗲 𝗩𝗮𝗹𝘂𝗲
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To start defining your core values, you need to do TWO things:
👾Create a mission statement
👾Establish a brand message architecture
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Strong mission statements answer these FOUR questions:
👾What are your company goals?
👾How do you plan to achieve your goals?
👾Who is your target audience?
👾What do you want your company to be known for?
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Compile a list of up to 50+/- adjectives that describe your industry, and sort them together into three groups:
👾Who we are
👾Who we would like to be
👾Who we are not
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@lepakcreator
#business

What exactly is “Call to Action” (CTA)?
A call to action or a CTA is a written directive used in marketing campaigns. It helps encourage viewers to take the desired action. CTA can take up different forms:
• Text hyperlink
• Button
• Plain text with no link
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Some of the case studies and examples are stated below:
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AppleTV+:
Watch Now | Let the Show begin
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Netflix:
Try 30 Days Free
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Lyft:
Ride and Save | 25% off 10 Rides
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Canva:
I'm in! Show me Canva 2.0
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WordStream:
Grade My Account For Free | Know more, Waste less
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Spotify:
Get Spotify Free | Music for everyone
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Trello:
Sign Up — It's Free! | Get more done
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@lepakcreator
#copywriting

What makes a website effective?

Is it the design? Is it the copywriting? Is it the speed?

There are many factors that makes a website works effectively, not only for the user-experience but also searchable on Google Search Engine. Here's our Tips for you!

👉🏻 Did we miss something important? Please feel free to leave your thoughts in @lepakcreator IG inbox, look forward to hear from you!

#website
#seo

10 Evergreen Video Content Ideas to Try out for your Instagram Reel
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There are two main types of content - trending and evergreen. Trending is just that - hot at the moment. On the other hand, evergreen content is always relevant to your brand/channel.
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#1 Behind The Scenes: ᴾᵘˡˡᶦⁿᵍ ᵇᵃᶜᵏ ᵗʰᵉ ᶜᵘʳᵗᵃᶦⁿ ˡᵉᵗˢ ʸᵒᵘ ᵃᶜᶜᵒᵐᵖˡᶦˢʰ ᵐᵘˡᵗᶦᵖˡᵉ ᵍᵒᵃˡˢ
#2 Day In the Life: ᴰᵃʸ⁻ᶦⁿ⁻ᵗʰᵉ⁻ˡᶦᶠᵉ ᶜᵒⁿᵗᵉⁿᵗ ᶦˢ ᵃⁿᵒᵗʰᵉʳ ᵛᶦᵈᵉᵒ ᶜᵒⁿᶜᵉᵖᵗ
#3 Answer FAQs: ᴱᵛᵉʳʸ ᵇᵘˢᶦⁿᵉˢˢ ᵒʷⁿᵉʳ ʰᵃˢ ᵗʰᵃᵗ ˢᵃᵐᵉ ˢᵉᵗ ᵒᶠ ᑫᵘᵉˢᵗᶦᵒⁿˢ
#4 Product Spotlights: ˢʰᵃʳᵉ ᵃ ᵛᶦᵈᵉᵒ ʰᶦᵍʰˡᶦᵍʰᵗᶦⁿᵍ ᵒⁿᵉ ᵒᶠ ʸᵒᵘʳ ᵖʳᵒᵈᵘᶜᵗˢ
#5 User-Generated Content: ᵁᴳᶜ ᶦˢ ᵃˡʷᵃʸˢ ᵃ ᵍᵒᵒᵈ ᵒⁿᵉ ᵗᵒ ᵃᵈᵈ ᵗᵒ ʸᵒᵘʳ ᶜᵒⁿᵗᵉⁿᵗ ᵐᶦˣ
#6 Educate Your Audience: ᴮᵉ ᵗʰᵃᵗ ᵉˣᵖᵉʳᵗ ᵗʰᵉ ᵃᵘᵈᶦᵉⁿᶜᵉ ᵃʳᵉ ˡᵒᵒᵏᶦⁿᵍ ᶠᵒʳ
#7 Storytime: ᴱᵛᵉʳʸᵒⁿᵉ ˡᵒᵛᵉˢ ᵃ ᵍᵒᵒᵈ ˢᵗᵒʳʸ
#8 Tutorials/Life Hacks: ᵀᵉᵃᶜʰ ʸᵒᵘʳ ᵃᵘᵈᶦᵉⁿᶜᵉ ᵗʰᵉ ʰᵒʷ
#9 Something That Just Makes Sense: ᵀʰᶦˢ ᶦˢ ᵗʰᵉ ᵖᵉʳᶠᵉᶜᵗ ᵒᵖᵖᵒʳᵗᵘⁿᶦᵗʸ ᵗᵒ ᵖʳᵉˢᵉⁿᵗ ᵗʰᵉ ᵛᵃˡᵘᵉ ʸᵒᵘ ʰᵃᵛᵉ ᵗᵒ ᵒᶠᶠᵉʳ
#10 Your “Why”: ᴾᵉᵒᵖˡᵉ ˡᵒᵛᵉ ᵃ ᵇʳᵃⁿᵈ ʷᶦᵗʰ ᵃ ᵖᵘʳᵖᵒˢᵉ
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IG @lepakcreator
#video
#ig

Recommended Tools for Digital Marketing Team
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1. Canva (free social media design templates)
2. Copy.ai (AI Copywriter)
3. Anyword (AI Copywriter)
4. Notion (team workspace)
5. Asana (team workspace)
6. Confetto (easy social media management)
7. Hootsuite (easy social media management)
8. Mailchimp (easy EDM & Email list)
9. SEMrush (organic traffic to keyword ranking for Google SEO)
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👉🏻 Looking to learn more about Marketing? Please feel free to chat with us @lepakcreator IG inbox, look forward to hear from you!

#marketing
#aitool

Let's hear from Joey, What exactly is Digital Marketing?
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👉🏻 Looking to learn more about Marketing? Please feel free to chat with us @lepakcreator IG inbox, look forward to hear from you!

#marketing

What is Colour Theory? Why do some Colours look awful together? How do you use colours? And why is it so difficult?? Now you can all learn it in one video: https://www.youtube.com/watch?v=QkCVrNoqcBU

IG @lepakcreator
#graphicdesign

FOUR Benefits of Marketing Analytics

1. Helps in understanding what happened: Marketing analytics provides the marketing team with what happened in the past and why. This will help them in understanding the strategies and also make them learn from past mistakes.

2. Calculate what is happening now: Marketing analytics can likewise assist you in understanding what is currently happening concerning your marketing efforts.

3. Indicate what might happen: We can begin to foresee customer conduct. Marketers would then be able to use this data to execute explicit marketing strategies at those minutes to hold clients.

4. It optimizes efforts: This last advantage possibly comes when you consolidate your marketing analytics with your market surveying goals, but if you do so you could see the best effect.

👉🏻 Looking to learn more about Marketing? Please feel free to chat with us @lepakcreator IG inbox, look forward to hear from you!

#marketing
#analytics

What is Tik Tok Now?

Fun Facts:
✅TTN was developed to compete with BeReal (which is a Social Media app used in the US and is origin from Paris, France)
✅TTN lets you post a daily video or photo at the exact same time as your friends.
✅You’ll be given 3 minutes window to take 10 seconds real-time video or photo
✅Using front and back camera.
✅TTN is an additional app which is also a feature within Tik Tok
✅Your account is automatically created as a Private account, to change this, click on the three line on the Top Right > Privacy > Switch.
❌Your friends/followers can’t see your previous days photos (only you can)
❌Cannot upload from photo album/gallery from your phone

IG @lepakcreator
#socialmedia

𝙇𝙚𝙖𝙧𝙣 𝙃𝙤𝙬 𝙩𝙤 𝙘𝙝𝙤𝙤𝙨𝙚 𝙂𝙧𝙚𝙖𝙩 𝙏𝙮𝙥𝙤𝙜𝙧𝙖𝙥𝙝𝙮 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙋𝙧𝙤𝙟𝙚𝙘𝙩! Here's useful tips and tricks that will help guide you as you look for fonts whether it’s for graphic design, a website, video titles, or other: https://www.youtube.com/watch?v=q3oI4G3zJa8

Never use the wrong font vibe for your Marketing and Branding design. 👉🏻 Looking to learn more about Marketing Design? Please feel free to chat with us @lepakcreator IG inbox, look forward to hear from you!

#graphicdesign

Your Biggest Selling Point is the "𝑭𝒂𝒄𝒕" that you have on hands. Social media storytelling adds emotions, promote action, and trigger communication.

👉🏻 Looking to learn more about Marketing? Please feel free to chat with us @lepakcreator IG inbox, look forward to hear from you!

#contentcreation
#socialmedia

Is your poster layout working? Here's Quick Tips and Tricks on how to make your design better? Watch Master Chris Do design on the fly to come up with solutions for design problems you might be having. Watch here: https://www.youtube.com/watch?v=atS36kzr8zg

👉🏻 Looking to learn more about Marketing Design? Please feel free to chat with us @lepakcreator IG inbox, look forward to hear from you!

#graphicdesign

𝐓𝐲𝐩𝐞𝐬 𝐨𝐟 𝐓𝐢𝐤 𝐓𝐨𝐤 𝐀𝐝𝐬 𝐂𝐡𝐞𝐚𝐭𝐬𝐡𝐞𝐞𝐭

1. In-Feed Ads
(5-60secs long with sound and auto-play, Appears between user videos as you scroll on For You Page)

2. Brand Takeover
(Appears on For You Page immediately after someone opens the App, 3 to 5 second videos)

3. TopView
(5-60secs long appear immediately after someone opens the App)

4. Branded Hashtag Challenge
(For Brands that want to encourage more user-generated content, or company with well-known hashtags)

5. Branded Effects
(For Brands looking to create aesthetic identity on Tik Tok)

6. Spark Ads
(Ad format which enables you to leverage other user’s organic Tik Tok post)

7. LIVE Shopping Ads
(Lets you promote your product in your LIVE video)

8. Video Shopping Ads
(Potential buyers can directly purchase your shop’s product from the Ad)

👉🏻 Look out for the latest Social Media Tips & Interface @lepakcreator Telegram Channel!

#socialmedia
#tiktok
#ads

How to Apply a Color Palette to Your Design? Have you Heard about the 60-30-10 Rule in Design? Now you can all learn it in one video: https://www.youtube.com/watch?v=QkCVrNoqcBU

Never get your colours wrong in Marketing and Branding design. 👉🏻 Looking to learn more about Marketing Design? Please feel free to chat with us @lepakcreator IG inbox, look forward to hear from you!

#graphicdesign

𝐘𝐨𝐮𝐭𝐮𝐛𝐞 𝐇𝐚𝐧𝐝𝐥𝐞𝐬 access is rolling out over the coming weeks!

🔸 Create unique handles on YouTube to find & tag creators easier
🔸 Handle will become your YT URL
🔸 Select by 14th Nov 2022 or an assigned handle will be given

If you already have a personalized URL, the unique part of the URL will become your handle. If you don’t have a personalized URL, or you want to choose something different, you can select a new handle or use the automatically generated handle.

🌟 Handles Overview: http://tiny.cc/by80vz
🌟 What are Handles? https://www.youtube.com/handle

👉🏻 Look out for the latest Social Media Tips & Interface @lepakcreator Telegram Channel!

#socialmedia
#youtube