🌐Advertising museums serve as cultural repositories that chronicle the evolution of marketing and consumer culture through various eras. These institutions, such as the Ad Museum Tokyo and the Museum of Brands, Packaging and Advertising in London, 🆒offer comprehensive collections that range from Edo-period woodblock prints to contemporary digital advertisements, providing invaluable insights into the societal impact and historical development of advertising practices.

📎 learn more

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒

0️⃣Technologies that have changed the world0️⃣

😉Technology is transforming our lives, impacting all aspects of our lives. Let's take a look at how key technological advances continue to change our world.

⚙️Internet and Communication
The Internet enables instant communication and information around the world, changing the way we work and interact.

🍏Mobile Technology
Smartphones and apps simplify everyday life, making us more productive and connected.

🔄Artificial Intelligence (AI)
AI is improving efficiency and accuracy in healthcare, finance, and other fields by helping diagnose and optimize processes.

🌈Internet of Things (IoT)
IoT creates smart homes and cities by improving comfort and energy efficiency through connected devices.

🔵Blockchain and Cryptocurrencies
Blockchain provides security and transparency in transactions, changing the way we think about data and trust.

🌞Biotechnology
Genetic editing and personalized medicine are making disease treatment more precise and effective.

🔋Renewable Energy
Solar and wind energy reduce dependence on fossil fuels, promoting sustainable development.

✅Automation and Robotics
Robots are improving manufacturing processes, increasing speed and quality in a variety of industries.

💫Virtual and Augmented Reality (VR/AR)
VR and AR create immersive and interactive experiences in education and entertainment.

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒

🔻Интересный пример аромамаркетинга из Индии: сервис доставки еды Swiggy Instamart разместил рекламу с ароматом манго на первой странице газеты. Теперь читатели Sunday Times of India могут "прочитать рекламу носом". Всего было напечатано 8️⃣🔤🔤 🔤🔤🔤 экземпляров, которые распространялись исключительно по Мумбаи.

📢В Swiggy Instamart сообщили, что кампания получила положительные отзывы от целевой аудитории. Манго был выбран не случайно — это самый популярный сезонный фрукт среди жителей Мумбаи.

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒

👑Дубай? Мальдивы? Нет, Муром.

🟣В российском люксовом отеле предлагают «отдохнуть как Канье Уэст».

🔄Райдер-тур включает встречу с цветами, личного водителя на Mercedes, люксовые комнаты с элитными напитками и многое другое.

🍷Почувствовать себя звездой можно за 1️⃣ миллион рублей и выше.

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒

🕶Реклама играет важную роль в современной экономике, являясь не только инструментом продвижения товаров и услуг, но и самостоятельной отраслью хозяйствования, объединяющей специализированные рекламные фирмы с многомиллиардными оборотами.

🎁Экономические аспекты рекламы многогранны и включают в себя влияние на потребительский спрос, рыночную конкуренцию, развитие медиарынка и экономики в целом.🏆

👆Подробная статья.

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒

🔝The advertising industry is undergoing significant change thanks to new technologies such as AI and meta-universe, as well as changing consumer preferences. The focus is on authenticity and personalization.

➡️Key trends

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒

👍Some of the most iconic and successful marketing campaigns in history, such as Nike's "Just Do It"👕 and Coca-Cola's "Share a Coke"🥤, have captivated audiences by crafting powerful stories that resonate emotionally and align with the brands' core values.

📈By analyzing these campaigns, marketers can gain valuable insights into effective strategies like identifying customer pain points, leveraging social media trends, and partnering with influencers to create memorable, relatable content that drives engagement and builds brand reputation.

📍article

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒

☺️Сбер проведет открытую технологическую конференцию GigaConf 2024.

🔄27 июня в «Дизайн заводе» соберутся ведущие инженеры и разработчики из Сбера, Билайна, Positive Technologies, Т-Банка, МТС и других компаний.

➡️Вместе они погрузят вас в темы:
🔵машинное обучение и искусственный интеллект;
🟢инструменты разработчика;
🟠 DevOps;
🟣инженерия данных;
🔵безопасность приложений;
🟡системный анализ
🔴 инновации и стратегии.

📍Зарегистрироваться и узнать подробности можно на сайте конференции.
Участие бесплатное!

☺️NLP Engagement Index

⭐️Collaborative Initiative: By integrating NLP research, we can develop advanced chatbots and virtual assistants for customer service in advertising campaigns. Think tanks can help optimize these technologies for better user interaction.
Natural Language Processing (NLP) has revolutionized the way machines understand and interact with human language. The FUND FOR SUPPORT AND PROMOTION OF NEW FORMS OF ADVERTISING ACTIVITY "HOUSE OF ADVERTISING" recognizes the transformative potential of NLP in enhancing customer service and engagement in advertising campaigns. By creating the NLP Engagement Index, we aim to leverage NLP research to develop sophisticated chatbots and virtual assistants that elevate the user experience and optimize communication strategies.

🌟Read more here

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒

👍Wearable Advertising Index / Индекс Рекламы на Носимых Устройствах

😊Collaborative Initiative: Partnering with think tanks focused on wearable technology, we can explore how wearables can be used for real-time health data collection and targeted health-related advertising.

🌟Read more here

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒

👍Augmented Reality (AR) Index / Индекс Дополненной Реальности (AR)

😊Collaborative Initiative: Think tanks can assist in developing augmented reality (AR) advertising campaigns. This involves creating immersive ad experiences that enhance consumer interaction.

🌟Read more here

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒

👍Computer Vision Ad Index/Индекс Рекламы с Компьютерным Зрением

🔤Improved Visual Content Targeting
Computer vision technology enables advertisers to achieve unprecedented precision in targeting visual content. By analyzing vast amounts of visual data, computer vision systems can identify patterns and preferences among consumers, allowing advertisers to tailor their content to specific audiences. For example, a fashion retailer can use computer vision to analyze the clothing styles that users frequently view and purchase, then customize their advertisements to highlight similar products. This level of targeted advertising increases the relevance of ads, making them more appealing to the audience and ultimately boosting conversion rates.

🌟Read more here

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒