ДОМ РЕКЛАМЫ
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Добро пожаловать в ДОМ РЕКЛАМЫ! 🌟
Некоммерческая организация, посвящённая повышению стандартов и этических норм в рекламной индустрии. Подпишитесь на канал.

Подробнее на нашем сайте: https://advhouse.com.ru/ 🚀
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🔈Lego анонсировал новый набор — суперкар Lamborghini Countach.

➡️Конструктор состоит из 1️⃣5️⃣0️⃣6️⃣ деталей. В продаже появится с 1️⃣ июля, цена — 1️⃣8️⃣0️⃣ долларов (1️⃣6️⃣ тысяч рублей).

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒
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June 9, 2024
📢Digital Marketing Budget & Banner Stat Monitoring System

📞Crafting an effective digital marketing budget for 2️⃣🅾️2️⃣4️⃣ is essential for maximizing your advertising efforts. Here are some key insights:

🔵Budget Allocation: Spread your budget across various channels like social media, email, and SEM. Understand the strengths and weaknesses of each channel to align with your business goals and target audience.
🟢Return on Ad Spend (ROAS): Measure the total gross revenue earned for every dollar invested in advertising. A high ROAS indicates effective campaigns, while a low ROAS signals the need for optimization.
🟠Marketing Goals: Set clear objectives such as increasing brand awareness, generating leads, boosting website traffic, or driving sales. Align these goals with your overall business objectives to guide budget allocation decisions.

For more detailed strategies and insights, check out our comprehensive guide on optimizing your digital marketing ad budget for 2024.

➡️Introducing Banner Stat Monitoring System

Digital Budget has launched the Banner Stat monitoring system, a powerful tool for analyzing online advertising activities. Key features include:

🗣Real-Time Monitoring: Track the performance of your banner ads in real-time, ensuring you can make data-driven decisions to optimize your campaigns.
🗣 Detailed Analytics: Gain insights into ad performance metrics such as click-through rates, conversion rates, and overall effectiveness.
🗣User-Friendly Interface: Easily navigate and customize your monitoring dashboard to suit your specific needs.

💎This system is designed to help you maximize your return on ad spend (ROAS) and ensure your advertising dollars are well spent. Stay ahead of the competition by leveraging the latest in ad monitoring technology.

#DigitalMarketing #AdBudget #BannerStat #ROAS #MarketingStrategy #AdvertisingTech

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒
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June 9, 2024
🔝Психология рекламы — это область психологии, которая изучает, как реклама влияет на наше восприятие и поведение. 📍Она помогает понять, почему мы выбираем одни продукты вместо других, и какие приемы используют маркетологи, чтобы привлечь наше внимание и вызвать интерес к товару или услуге.

✔️ подробная статья

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒
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June 10, 2024
🌐Advertising museums serve as cultural repositories that chronicle the evolution of marketing and consumer culture through various eras. These institutions, such as the Ad Museum Tokyo and the Museum of Brands, Packaging and Advertising in London, 🆒offer comprehensive collections that range from Edo-period woodblock prints to contemporary digital advertisements, providing invaluable insights into the societal impact and historical development of advertising practices.

📎 learn more

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒
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June 10, 2024
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0️⃣Technologies that have changed the world0️⃣

😉Technology is transforming our lives, impacting all aspects of our lives. Let's take a look at how key technological advances continue to change our world.

⚙️Internet and Communication
The Internet enables instant communication and information around the world, changing the way we work and interact.

🍏Mobile Technology
Smartphones and apps simplify everyday life, making us more productive and connected.

🔄Artificial Intelligence (AI)
AI is improving efficiency and accuracy in healthcare, finance, and other fields by helping diagnose and optimize processes.

🌈Internet of Things (IoT)
IoT creates smart homes and cities by improving comfort and energy efficiency through connected devices.

🔵Blockchain and Cryptocurrencies
Blockchain provides security and transparency in transactions, changing the way we think about data and trust.

🌞Biotechnology
Genetic editing and personalized medicine are making disease treatment more precise and effective.

🔋Renewable Energy
Solar and wind energy reduce dependence on fossil fuels, promoting sustainable development.

Automation and Robotics
Robots are improving manufacturing processes, increasing speed and quality in a variety of industries.

💫Virtual and Augmented Reality (VR/AR)
VR and AR create immersive and interactive experiences in education and entertainment.

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒
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June 10, 2024
🔻Интересный пример аромамаркетинга из Индии: сервис доставки еды Swiggy Instamart разместил рекламу с ароматом манго на первой странице газеты. Теперь читатели Sunday Times of India могут "прочитать рекламу носом". Всего было напечатано 8️⃣🔤🔤 🔤🔤🔤 экземпляров, которые распространялись исключительно по Мумбаи.

📢В Swiggy Instamart сообщили, что кампания получила положительные отзывы от целевой аудитории. Манго был выбран не случайно — это самый популярный сезонный фрукт среди жителей Мумбаи.

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒
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June 11, 2024
👑Дубай? Мальдивы? Нет, Муром.

🟣В российском люксовом отеле предлагают «отдохнуть как Канье Уэст».

🔄Райдер-тур включает встречу с цветами, личного водителя на Mercedes, люксовые комнаты с элитными напитками и многое другое.

🍷Почувствовать себя звездой можно за 1️⃣ миллион рублей и выше.

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒
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June 11, 2024
🌈В Европе набирают популярность Шрек-рейвы. Гости тематических вечеринок надевают костюмы персонажей, танцуют под фрагменты из мультфильма и пьют фирменные коктейли.

☀️Шрек-рейвы появились в США, но теперь проводятся и в Европе. На одной из последних вечеринок актриса Лили Рейнхарт пришла в костюме Лорда Фаркуада.

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒
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June 11, 2024
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June 12, 2024
🕶Реклама играет важную роль в современной экономике, являясь не только инструментом продвижения товаров и услуг, но и самостоятельной отраслью хозяйствования, объединяющей специализированные рекламные фирмы с многомиллиардными оборотами.

🎁Экономические аспекты рекламы многогранны и включают в себя влияние на потребительский спрос, рыночную конкуренцию, развитие медиарынка и экономики в целом.🏆

👆Подробная статья.

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒
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June 12, 2024
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June 12, 2024
🔝The advertising industry is undergoing significant change thanks to new technologies such as AI and meta-universe, as well as changing consumer preferences. The focus is on authenticity and personalization.

➡️Key trends

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒
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June 13, 2024
👍Some of the most iconic and successful marketing campaigns in history, such as Nike's "Just Do It"👕 and Coca-Cola's "Share a Coke"🥤, have captivated audiences by crafting powerful stories that resonate emotionally and align with the brands' core values.

📈By analyzing these campaigns, marketers can gain valuable insights into effective strategies like identifying customer pain points, leveraging social media trends, and partnering with influencers to create memorable, relatable content that drives engagement and builds brand reputation.

📍article

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒
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June 13, 2024
☺️Сбер проведет открытую технологическую конференцию GigaConf 2024.

🔄27 июня в «Дизайн заводе» соберутся ведущие инженеры и разработчики из Сбера, Билайна, Positive Technologies, Т-Банка, МТС и других компаний.

➡️Вместе они погрузят вас в темы:
🔵машинное обучение и искусственный интеллект;
🟢инструменты разработчика;
🟠 DevOps;
🟣инженерия данных;
🔵безопасность приложений;
🟡системный анализ
🔴 инновации и стратегии.

📍Зарегистрироваться и узнать подробности можно на сайте конференции.
Участие бесплатное!
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June 13, 2024
July 14, 2024
July 19, 2024
July 20, 2024
July 20, 2024
☺️NLP Engagement Index

⭐️Collaborative Initiative: By integrating NLP research, we can develop advanced chatbots and virtual assistants for customer service in advertising campaigns. Think tanks can help optimize these technologies for better user interaction.
Natural Language Processing (NLP) has revolutionized the way machines understand and interact with human language. The FUND FOR SUPPORT AND PROMOTION OF NEW FORMS OF ADVERTISING ACTIVITY "HOUSE OF ADVERTISING" recognizes the transformative potential of NLP in enhancing customer service and engagement in advertising campaigns. By creating the NLP Engagement Index, we aim to leverage NLP research to develop sophisticated chatbots and virtual assistants that elevate the user experience and optimize communication strategies.

🌟Read more here

✈️ 𝒯𝑒𝓁𝑒𝑔𝒶𝓂 𝒞𝒽𝒶𝓃𝓃𝑒𝓁
✈️ 𝒯𝑒𝓁𝑒𝑔𝓇𝒶𝓂 𝒞𝒽𝒶𝓉
🔑 𝒲𝑒𝒷𝓈𝒾𝓉𝑒
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July 20, 2024