The company said in a blog post it was committed to remaining at least 99% effective at making sure ad placements on YouTube are brand-safe.

YouTube had high-profile incidents dating back to 2017 of ads appearing on videos with hate speech or other disturbing content, which led several major advertisers to turn off their YouTube ads. The platform hopes to turn a new page with marketers following the Media Rating Council's (MRC)accreditation.

"We're particularly humbled to be the first platform to achieve the accreditation," said Debbie Weinstein, vice president of YouTube and video global solutions at Google.

YouTube said it had made investments in technology that analyzes videos, beefed up its staff of human moderators and expanded policies to address brand safety.

The accreditation reflects "YouTube’s sustained commitment and investment to enable brands to advertise in safe environments," Marc Pritchard, chief brand officer at Procter & Gamble , said in a statement, adding he hopes it inspires other platforms to do the same.

The MRC, which was formed by the U.S. Congress in the 1960s to measure audiences on media content, said it conducted an extensive audit of YouTube, including how its internal standards for determining which videos are suitable to receive advertising compared with industry-body standards.


5#WALTDISNEY:-Walt Disney Co is closing the animation studio behind film franchises "Ice Age" and "Rio" due to the COVID-19 pandemic's impact on the entertainment industry, the company said on Tuesday.
Disney had acquired the Greenwich, Connecticut-based studio in 2019 when it bought 21st Century Fox Inc in a $71 billion deal.

"Given the current economic realities, after much consideration and evaluation, we have made the difficult decision to close filmmaking operations at Blue Sky Studios," a studio spokesperson said in a statement.

Disney's business has suffered due to the health crisis as it was forced to keep most of its theme parks and movie studios closed last year.

The Deadline, which first reported the news, said Disney's move would impact 450 employees.

Disney also owns Pixar and Disney Animation Studios. The company will report its quarterly results on Thursday.

What Changed for the market when you were sleeping?

Daily Market Report as on 10th February 2021

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Asian stocks hit record high, as earnings, stimulus boost recovery hopes

Mainland Chinese stocks were up by the early morning. The Shanghai Composite was up by 1.48% to 3,656.74. Hong Kong’s Hang Seng Index was up about 1.51% to 29,923.25.

Japan’s benchmark Nikkei average. Nikkei 225 is trading up 0.19 per cent at 29,565.50 on Wednesday, while the broader TOPIX 100 rose 0.48 per cent to 1,254.29. South Korea’s Kospi was up by 0.52% to 3100.67.

TECHNICAL INDICATORS - NIKKEI 225

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European shares dip after strong rally, Total rises

The pan-European Stoxx 50 climbed down by 0.12% to 3,661.13. In the cash markets, the DAX futures Germany was trading down 0.34% to 14,011.80. CAC 40 futures in France climbed up by 0.10% to 5,691.54, while the FTSE 100 futures in the U.K. rose by 0.12% to 6,531.56, at the time of writing.

TECHNICAL INDICATORS - FTSE 100

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TOP 5 STOCKS TO WATCH OUT TODAY 10 FEBRUARY 2021


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Boeing 777x deliveries unlikely before first quarter 2024

On technical fronts Boeing (NYSE:BA)’s RSI stood at 58.46 and currently stock is trading above all Moving Average. So, BUY position can be taken with following target and stoploss:

TRADE SIGNAL – : Boeing (NYSE:BA)’s – BUY: 215.15, TARGET: 224.57, STOP LOSS : 203.43

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Oil Mixed, Proceeds with Caution Over Emerging Signs of Supply Tightness

On the technical front, Brent RSI stood at 81.854 the current price is trading Above All the Moving Averages . So, a Buy trade can be executed with the following target and stop-loss:

TRADE SIGNAL- BRENT – BUY 61.50, TARGET:62.10, STOP LOSS:.61.25.

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Forex news from the European trading session – 10 February 2021

Markets:

GBP leads, NZD lags on the day
European equities a touch higher; E-minis up 0.3%
US 10-year yields up 1.2 bps to 1.169%
Gold up 0.1% to $1,839.91
WTI up 0.6% to $58.70
Bitcoin down 3.5% to $45,680

https://ticktawk.com/forexlive-european-fx-news-wrap-dollar-mixed-as-market-eyes-powell-speech/

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BUY=1.5664
TARGET=1.5726
SL=1.5634

#NATURAL GAS
BUY=2.958
TARGET=3.055
SL=2.883

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BUY=79.40
TARGET=80.57
SL=77.51

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SELL=180.00
TARGET=170.88
SL=186.55

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SELL=22130.0
TARGET=21726.0
SL=22370.0

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1. #MASTER CARD- Mastercard Inc said on Wednesday it was planning to offer support for some cryptocurrencies on its network this year, joining a string of big-ticket firms that have pledged similar support.
The credit-card giant's announcement comes days after Elon Musk's Tesla Inc revealed it had purchased $1.5 billion of bitcoin and would soon accept it as a form of payment.
Asset manager BlackRock Inc and payments companies Square and PayPal have also recently backed cryptocurrencies.
Mastercard already offers customers cards that allow people to transact using their cryptocurrencies, although without going through its network.
"Doing this work will create a lot more possibilities for shoppers and merchants, allowing them to transact in an entirely new form of payment. This change may open merchants up to new customers who are already flocking to digital assets," Mastercard said.
Mastercard specified that not all cryptocurrencies will be supported on its network, adding that many of the hundreds of digital assets in circulation still need to tighten their compliance measures.
Many cryptocurrencies have struggled to win the trust of mainstream investors and the general public due to their speculative nature and potential for money laundering.

2.#TWITTER :Twitter Inc Chief Executive Jack Dorsey said Wednesday the company is exploring allowing its users to receive tips, or digital payments, from their followers.
Dorsey said the feature would help the social media platform earn more money and engagement from its base of 192 million daily users.
"I think the first thing we want to focus on is that economic incentive to people who are contributing to Twitter," he said at the virtual Goldman Sachs Technology and Internet Conference.
Introducing user tipping and new features like content subscriptions would help the company diversify its revenue, which it currently earns mainly from selling advertising on Twitter.
The company said Tuesday during an earnings call with analysts that he did not expect subscriptions to be meaningful to the company's revenue until next year.
Last month, Twitter bought newsletter startup Revue, as it hopes to attract users wanting to create long-form content.
3.#MICROSOFT:-Microsoft Corp approached Pinterest Inc in recent months about a potential deal to acquire the $51 billion social media company, the Financial Times reported on Wednesday, citing people briefed on the matter.
The negotiations were currently not active, according to the report.
A general shift to virtual interactions leading to increased engagement on social media platforms benefited Pinterest as well, with its monthly active users jumping 37% to 459 million in the fourth quarter.
The company said it added a record 100 million monthly active users in 2020.
Pinterest's shares have risen over seven times from its pandemic-low in March last year. Pinterest had previously signaled it wants to remain an independent company, the FT said.
The social media company generates revenue by placing advertisements next to the Pins, or posts, uploaded on the site by users.
A deal between the two companies would also have tested the Biden administration's appetite for allowing powerful technology companies to strike deals, according to the FT.
4. #ASTRA ZENECA:- AstraZeneca expects profit growth to pick up this year after the COVID-19 vaccine developer beat forecasts for quarterly drug sales, with demand for its cancer and other therapies cushioning the disruption caused by the pandemic.
Last year was a crucial one for the Anglo-Swedish company. It teamed up with the University of Oxford to develop a COVID-19 vaccine, and struck its largest ever deal by buying U.S. drugmaker Alexion .
AstraZeneca said on Thursday it expects 2021 revenue to increase by a low teens percentage, with "faster growth" in core earnings to $4.75 to $5.00 per share. That translates to 18-24% growth in earnings, following 15% in 2020.

The guidance was a little lower than the $5.10 per share analysts expect, according to Refinitiv Eikon data, but AstraZeneca shares rose 2% in early trade.
The London-listed company said its forecast did not include any impact from its COVID-19 vaccine, adding it would report sales of the shot separately from the first quarter of 2021. It has pledged not to profit from the vaccine during the pandemic.
Much is riding on the British-developed "vaccine for the world", since it is cheaper and can be distributed more easily than rivals from Pfizer/BioNTech and Moderna .
Pfizer last week said it expects $15 billion in sales from its vaccine this year.
"With positive recommendations or approvals (for the vaccine) now received in over 50 countries ... we're already helping to change the course of the pandemic," AstraZeneca Chief Executive Pascal Soriot said in a video.
While public interest is largely on the vaccine, AstraZeneca's core business for diabetes, heart and kidney, and cancer medicines has proved resilient.
Fourth-quarter product sales, which exclude payments from tie-ups, surpassed a company-compiled consensus. Core profit of $1.07 per share for the three months ended Dec. 31 was in line with estimates.

5.#FACEBOOK:-Facebook Inc may have paid $4.9 billion more than the maximum penalty it faced under a settlement agreement with regulators related to allegations it mishandled user privacy, according to a Wednesday court ruling.
The information was made public by a Delaware judge who gleaned it from a "white paper" prepared by a law firm advising Facebook's board of directors as they debated a proposed $5 billion settlement with the Federal Trade Commission. That agreement also protected Chief Executive Officer Mark Zuckerberg.
Vice Chancellor Joseph Slights of the Court of Chancery cited the paper by Gibson Dunn attorneys in his ruling directing Facebook to turn over documents to shareholders who are trying to determine if Facebook overpaid to protect Zuckerberg.
"The documents already produced provide no insight into why Facebook would pay more than its (apparently) maximum exposure to settle a claim," said Slights in the ruling. Shareholders, he said, were "right to question whether internal communications among Facebook fiduciaries might shed light on the Board’s thinking in this regard."
Facebook did not immediately respond to a request for comment.
The July 2019 deal resolved allegations Facebook mishandled user privacy. The company did not admit wrongdoing.

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TARGET=0.6875
SL=0.6910

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BUY=27.039
TARGET=27.274
SL=26.769

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SELL=49.83
TARGET=48.35
SL=50.29

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BUY=1756.40
TARGET=1825.12
SL=1687.64

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BUY=14020.6
TARGET=14070.1
SL=13963.2

TOP 5 STOCKS TO WATCHOUT:-


1.#TWITTER FACEBOOK -Australia will next week introduce landmark legislation to force Alphabet's Google and Facebook to pay publishers and broadcasters for content, a senior government official said on Friday.
The legislation, which Google says will be "unworkable", will make Australia the first country to require Facebook and Google to pay for news content.
"The bill will now be considered by the parliament from the week commencing 15 February 2021," Treasurer Josh Frydenberg said in an emailed statement.
The legislation is being closely watched around the world.
With bipartisan support, it could come into law this month despite the misgivings of Google, which says the law will force it to withdraw its search function.
Software giant Microsoft Corp said it was confident its search product Bing could fill the gap in Australia if Google withdrew.
Lucinda Longcroft, director of government affairs and public Policy for Google in Australia and New Zealand, said the company had proposed amendments to a Senate enquiry but they were rejected.
Nevertheless, the company still hoped to discuss the law with members of parliament.
"We look forward to engaging with policymakers through the parliamentary process to address our concerns and achieve a code that works for everyone - publishers, digital platforms, and Australian businesses and users," Longcroft said in an emailed statement.
Facebook did not immediately respond to requests for comment when contacted by Reuters.
The U.S. search and social media giants have pressed Australia to soften the legislation, with senior executives from both companies holding talks with Prime Minister Scott Morrison and Frydenberg.
Google last week launched a platform in Australia offering news it has paid for, striking its own content deals with publishers in a drive to show the proposed legislation is unnecessary.
2.#TWITTER :Twitter Inc said on Thursday it suspended the account of conservative activist group Project Veritas for repeated violations of its private information policy, which prohibits sharing, or threatening to share others' private information without consent.
The social media company also temporarily locked the account of the group's founder, James O'Keefe, for violating the same policy, a Twitter spokeswoman said in a statement.
Project Veritas said in a public Telegram post that the Tweet that led to the suspension was a video of one of their journalists asking Facebook 's VP of integrity Guy Rosen a question about censorship.
"The reporter on the ground never revealed the location," the group said, adding that it was appealing the suspension as no privacy was violated.
Twitter said O'Keefe was required to delete the violative Tweet to regain access to his personal account. He posted a video on Twitter of him doing that.
3.#FORD:- Ford Motor Chief Executive Jim Farley on Thursday publicly encouraged South Korea's chemicals and electric vehicle (EV) battery maker LG Chem Ltd and SK Innovation Co Ltd to reach a settlement on LG's battery allegations that SK stole trade secrets.
The U.S. International Trade Commission (ITC) on Wednesday sided with LG Chem, but permitted SK to import components for domestic production of lithium ion batteries for Ford's EV F-150 program for four years, and for Volkswagen of America's electric vehicle line for two years.
"A voluntary settlement between these two suppliers is ultimately in the best interest of US manufacturers and workers," Farley wrote on Twitter.
4. #GOLDMAN SACHS:- Global financial firms including Goldman Sachs , BlackRock and Fidelity International are poised to add hundreds of staff in China this year as they look to take advantage of the opening up of its $40 trillion financial sector.
Beijing in the last one-and-a-half years stepped up the pace of liberalisation mainly as part of a trade deal with the United States, and allowed foreigners to fully own their local ventures in areas including investment banking and asset management.

After having won regulatory approval to raise holdings and dealt with the disruptions caused by the COVID-19 pandemic, Western firms are now reading plans to boost their onshore presence, representatives and headhunters said.
Foreign financial firms have long coveted a bigger presence in China, and their expansion comes against the backdrop of a revival in its economy, increased onshore deal activities, and a rapid pace of wealth creation.
Goldman is leading the charge of the Wall Street banks operating in China - the first to move towards taking full ownership of its securities business after it was fully opened up to foreigners last April.
It aims to hire 70 staff in China in 2021, a Goldman spokesman said, as it seeks to double headcount to 600 by 2024. The bank has about 400 staff now and the new hiring round will target investment bankers, brokers, analysts and technology staff.


5.#PAYPAL:-PayPal Holdings Inc is not likely to buy cryptocurrencies such as bitcoin, the payments processor's Chief Financial Officer John Rainey told CNBC on Thursday.
"We're not going to invest corporate cash, probably, in any sort of financial assets like that, but we want to capitalize on this growth opportunity that's in front of us" Rainey said in a CNBC interview.
PayPal said in October it will allow U.S. customers to hold bitcoin and other virtual coins in its online wallet, and shop using cryptocurrencies at merchants on its network.
Earlier this week, Mastercard said it was planning to offer support for some cryptocurrencies on its network this year. Asset manager BlackRock Inc and payments company Square Inc have also recently backed cryptocurrencies.
Rainey said PayPal wanted to invest its money in services the company is currently providing, such as buy now, pay later.
Buy now, pay later services have blossomed across retail websites during the COVID-19 pandemic, as more people turned to online shopping.

What Changed for the market when you were sleeping?

Daily Market Report as on 12th February 2021

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